Meltwater Digital Summit
The Future of PR, Marketing & Tech

Thursday, November 19, 2020
at 11 AM CET / 10 AM GMT   Cost: Free  View Agenda

Join Us to Explore the Future of PR, Marketing & Tech

2020 has upended almost every aspect of life as we know it; brands have had to scramble to adapt or face the prospect of being left behind. And with 2021 now on the horizon, it's those who have the foresight to see what's coming next and the agility to take action, that will inevitably thrive in this post-COVID world.

In light of this, Meltwater has decided to bring together global leaders from three increasingly overlapping sectors: PR, Marketing and Tech - with the sole purpose of equipping brand custodians with the knowhow and industry insights to excel.

They say luck is preparedness meets opportunity, so if you're eager to invest in your own good fortune, then RSVP for our Digital Summit and see how some of the world's leading digital minds are gearing up their brands for what's next.

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Featured Speakers

Kudzi Chikumbu

Director, Creator Community, TikTok

Chuka Umunna

Executive Director and Head of ESG, Edelman UK

Graham Biggs

Corporate Communications Director, BMW Group UK

Nadia Mohamed

Marketing Director, Mondelēz International

Chris Sutcliffe

Editor, The Drum

Howard Yu

LEGO Professor of Management and Innovation, IMD Business School

Mike Blake-Crawford

Strategy Director, Social Chain

Tobi Ruth Adebekun

Communications, International,
Snap Inc.

Rami Zahran

CMO,
Saudi German Hospitals

Angela Wiesenmüller

Director Marketing EMEA,
Meltwater

Olajumoke Bolu-Kujero

Chief Marketing Officer, Jumia Nigeria

Nontokozo Madonsela

Group Chief Marketing Officer,
Momentum Metropolitan Holdings

Charlotte West

Executive Director, Global Corporate Communications,
Lenovo

Addy Frederick

Group Communication,
Prudential plc

Bianca Blades

Digital Consultant - Global Strategic Team,
Uberall

Farzana Baduel

Founder CEO,
Curzon PR

Agenda
11:00 CET - Philippa Dods, Meltwater
Introduction

11:05 CET - Mike Blake-Crawford, Social Chain
Coming off Mute - Acquiring an advantage from algorithms as we Zoom in to 2021

11:35 CET - Chuka Umunna, Edelmann UK
The ESG lens: what is intensifying the reputation risks for organisations across business and society

12:05 CET - Angela Wiesenmüller, Meltwater
Consumer Research 2.0: Using Social Data and Customer Segmentation to inform your Advertising Strategy

13:05 CET - Communications Panel - 
PR & Comms: How do we future-proof our industry and our careers?
Ben Smith, PRMoment / Addy Frederick, Prudential / Graham Biggs, BMW Group UK / Charlotte West, Lenovo / Tobi Ruth Adebekun, Snap Inc. 

13:45 CET - Farzana Baduel, Curzon PR
Crisis and Risk Mitigation in the Era of Accelerating Change

14:20 CET - Marketing Panel - Customer Experience post-Covid
Chris Sutcliffe, The Drum / Olajumoke Bolu-Kujero, Jumia / Rami Zahran, Saudi German Hospitals / Nadia Mohamed, Mondelez / Bianca Blades, Uberall 

15:20 CET - Howard Yu, IMD Business Schnool
Beyond Disruptive Technologies: How to Prepare for What’s Coming Next

16:00 CET - Nontokozo Madonsela, Momentum Metropolitan Holdings
The New Workplace; Why Diversity & Inclusion is Good for Your Brand

16:35 CET - Kudzi Chikumbu, TikTok
The power of community and how platforms amplify content creation in 2021