Join Us to Explore the Future of PR, Marketing & Tech
2020 has upended almost every aspect of life as we know it; brands have had to scramble to adapt or face the prospect of being left behind. And with 2021 now on the horizon, it's those who have the foresight to see what's coming next and the agility to take action, that will inevitably thrive in this post-COVID world.
In light of this, Meltwater has decided to bring together global leaders from three increasingly overlapping sectors: PR, Marketing and Tech - with the sole purpose of equipping brand custodians with the knowhow and industry insights to excel.
They say luck is preparedness meets opportunity, so if you're eager to invest in your own good fortune, then RSVP for our Digital Summit and see how some of the world's leading digital minds are gearing up their brands for what's next.
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Featured Speakers
Kudzi Chikumbu
Director, Creator Community, TikTok
Chuka Umunna
Executive Director and Head of ESG, Edelman UK
Graham Biggs
Corporate Communications Director, BMW Group UK
Nadia Mohamed
Marketing Director, Mondelēz International
Chris Sutcliffe
Editor, The Drum
Howard Yu
LEGO Professor of Management and Innovation, IMD Business School
Mike Blake-Crawford
Strategy Director, Social Chain
Tobi Ruth Adebekun
Communications, International,
Snap Inc.
Rami Zahran
CMO,
Saudi German Hospitals
Saudi German Hospitals
Angela Wiesenmüller
Director Marketing EMEA,
Meltwater
Meltwater
Olajumoke Bolu-Kujero
Chief Marketing Officer, Jumia Nigeria
Nontokozo Madonsela
Group Chief Marketing Officer,
Momentum Metropolitan Holdings
Momentum Metropolitan Holdings
Charlotte West
Executive Director, Global Corporate Communications,
Lenovo
Lenovo
Addy Frederick
Group Communication,
Prudential plc
Prudential plc
Bianca Blades
Digital Consultant - Global Strategic Team,
Uberall
Uberall
Farzana Baduel
Founder CEO,
Curzon PR
Curzon PR
Agenda
11:00 CET - Philippa Dods, Meltwater
Introduction
11:05 CET - Mike Blake-Crawford, Social Chain
Coming off Mute - Acquiring an advantage from algorithms as we Zoom in to 2021
11:35 CET - Chuka Umunna, Edelmann UK
The ESG lens: what is intensifying the reputation risks for organisations across business and society
12:05 CET - Angela Wiesenmüller, Meltwater
Consumer Research 2.0: Using Social Data and Customer Segmentation to inform your Advertising Strategy
13:05 CET - Communications Panel -
PR & Comms: How do we future-proof our industry and our careers?
Ben Smith, PRMoment / Addy Frederick, Prudential / Graham Biggs, BMW Group UK / Charlotte West, Lenovo / Tobi Ruth Adebekun, Snap Inc.
13:45 CET - Farzana Baduel, Curzon PR
Crisis and Risk Mitigation in the Era of Accelerating Change
14:20 CET - Marketing Panel - Customer Experience post-Covid
Chris Sutcliffe, The Drum / Olajumoke Bolu-Kujero, Jumia / Rami Zahran, Saudi German Hospitals / Nadia Mohamed, Mondelez / Bianca Blades, Uberall
15:20 CET - Howard Yu, IMD Business Schnool
Beyond Disruptive Technologies: How to Prepare for What’s Coming Next
16:00 CET - Nontokozo Madonsela, Momentum Metropolitan Holdings
The New Workplace; Why Diversity & Inclusion is Good for Your Brand
16:35 CET - Kudzi Chikumbu, TikTok
The power of community and how platforms amplify content creation in 2021
PR & Comms: How do we future-proof our industry and our careers?
15:20 CET - Howard Yu, IMD Business Schnool
16:00 CET - Nontokozo Madonsela, Momentum Metropolitan Holdings
16:35 CET - Kudzi Chikumbu, TikTok
