It’s Time to Reset How You Measure Social Media ROI
In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.