Social Media Festival

October 6 & 13 
at 1:00 pm (ET)
October 6 & 13
at 1:00 pm (ET)

Save your spot today!

Our inspiring line-up of speakers from leading brands and agencies will help you learn how to: 

  • Measuring the true ROI of your social media programs
  • Why social is central to post-Covid marketing strategies
  • How marketers need to adapt after 2020 changed everything
  • Turning social data into high-value business insight
  • Content marketing tips from LinkedIn’s editorial experts
  • Why Groups are the future of Facebook community building
  • Driving meaningful engagement—not only likes—with your audience
  • Transforming your Instagram strategy into a lead machine
  • …. and more!

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Speakers

Neal Schaffer

Educator, Author, and Social Media Expert

Ann Handley

Chief Content Officer at MarketingProfs

Jenn Herman

Instagram Expert

Carmen Collins

Employee/Employer Brand & Social Media Lead

Callie Schweitzer

Senior News Editor, Marketing at LinkedIn News

Tammy Luke

Senior Social Media Researcher at IBM

Paul Bowes

Sr. Alliance Manager - Developer & Enterprise Solutions at Twitter
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Davitha Ghiassi

EVP, Social & Integration at Red Havas US

Leo Morejon

Senior Manager, Social Media Marketing at Applegate

Shana Vogan

Host & Emcee at Meltwater

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Chris Caro

Senior Product Specialist at Meltwater
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Agenda Snapshot

From To Session Speaker
1:00 1:10 Opening Remarks
Shana Vogan | Emcee, Meltwater Social
1:10 1:40 It's Time to Reset How You Measure Social Media ROI
Neal Schaffer | Educator, Author, & Social Media Expert
1:40 2:10 Coming Soon
Weronika Sobolak | Global Solutions Partner, Facebook
2:10 2:30 Break | Demonstrations
Shana Vogan | Emcee, Meltwater Social
2:30 3:00 Make Instagram Work Better for Brands
Jenn Herman | Instagram Expert 
3:00 3:20 Social Listening as a Business Tool
Leo Morejon | Senior Manager, Social Media Marketing, Applegate
3:20 3:40 Break | Demonstrations
Shana Vogan | Emcee, Meltwater Social
3:40 4:10 Why Brands Need to Listen to Podcasts
Chris Caro | Senior Product Specialist, Meltwater Social 

4:10 4:40 Coming Soon
Speaker (TBD) | 
4:40 4:45 Closing Statements
Shana Vogan | Emcee, Meltwater Social
From To Session
Speaker
1:00 1:10 Opening Statements
Shana Vogan | Emcee, Meltwater Social
1:10 1:40 Storytelling in a Chaotic, Unpredictable World
Ann Handley | Chief Content Office of Marketing Profs
1:40 2:10 Cultivating Community Through Facebook Groups: 5 Best Practice Principles for Brands
Davitha Ghiassi | EVP, Social & Integration, Red Havas
2:10 2:30 Break | Demonstrations
Shana Vogan | Emcee, Meltwater Social
2:30 3:00 The Circle of Goodness: Employee-Generated Content
Carmen Collins | Employee / Employer Brand & Social Media Lead, Cisco
3:00 3:20 What the Public Conversation on Twitter is Telling us About the 2020 Holiday Season
Paul Bowes | Sr. Alliance Manager - Developer and Enterprise Solutions, Twitter
3:20 3:40 Break | Demonstrations
Shana Vogan | Emcee, Meltwater Social
3:40 4:10 How Brands can Build Authentic Communities in 2020
Callie Schweitzer | Senior News Editor, Marketing at LinkedIn News

4:10 4:40 Play to Win With Audience Insights: a Fantasy Football Case Study
Tammy Luke | Senior Social Media Researcher, IBM
4:40 4:45 Closing Statements
Shana Vogan | Emcee, Meltwater Social
From To Event List Prelector
From To Event List Prelector
From To Event List Prelector

Sessions

Neal Schaffer
Oct 6th at 1:10 pm (ET)

It’s Time to Reset How You Measure Social Media ROI

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

Jenn Herman
Oct 6th at 2:30 pm (ET)

Make Instagram Work Better for Brands

In this session you'll discover how Instagram sorts and prioritizes content while also learning actionable ways you can use this information to create content that gets more engagement and drives more conversions. Jenn will break down the confusion of the Instagram algorithm into easy-to-understand concepts, making it practical for you to plan out your own Instagram content. You'll learn the exact tactics to use in your Instagram strategy to create better feed posts, how to write captions that drive better conversions, and how to use hashtags strategically to attract more targeted followers.  

Leo Morejon
Oct 6th at 3:00 pm (ET)

Social Listening as a Business Tool

Learn how social media listening can impact much more than just social media, leading growth in other areas of your business, from sales to product development and more.

Chris Caro
Oct 6th at 3:40 pm (ET)

Why Brands Need to Listen to Podcasts

Podcasting has been phenomenally successful over recent years, with more than half of all Americans now listening to them on a regular basis, and some boasting audiences even larger than prime-time TV shows. In this session you’ll learn what this means for brands, and how you can make sure you always know when your organization gets mentioned on a podcast.

Davitha Ghiassi
Oct 13th at 1:40 pm (ET)

Cultivating Community Through Facebook Groups: 5 Best Practice Principles for Brands

With organic reach on an ongoing decline and Facebook placing increased focus on Groups, there has never been a better time for brands to consider this format. But why exactly should marketers care and what’s in it for brands? During this session, we explore 5 ways in which brands have set their Facebook Groups up for success. You will walk away with a clear understanding of the marketing opportunity Facebook Groups can offer and obtain actionable tips as to how you can use Groups to create meaningful connections with and between your audience.

Carmen Collins
Oct 13th at 2:30 pm (ET)

The Circle of Goodness: Employee-Generated Content

When the @WeAreCisco Employer Branding team set a strategy of employee-generated content (EGC) six years ago, they got more than they bargained for – in a great way! Hear about how EGC has paid dividends beyond the original goals, and how it has stood the test of 2020’s barrage of challenges.

Callie Schweitzer
Oct 13th at 3:40 pm (ET)

How Brands Can Build Authentic Communities in 2020

2020 was a year of reckoning for brands. Consumers increasingly expect brands to take a stand on social issues and are vocal when companies do it right and when they do it very, very wrong. This is where building an authentic community comes in. In this masterclass, LinkedIn News’s Senior Editor Callie Schweitzer, who leads the editorial coverage of the marketing industry for the platform’s 700+ million global members, shares the do’s and don’ts of community building in today’s world.

Join Social Media Festival 2020

Register today to be inspired by social media experts and practitioners.