Webinar: How to Optimize Your LinkedIn Strategy for AI Search

August 27, 2026
at 10 am PT / 1 pm ET

How LinkedIn Content Changes AI Visibility For Brands

AI search is changing how people find, evaluate, and trust information. Brand visibility is no longer only about ranking in search or driving traffic to owned pages, but whether AI models cite your content, your experts, and the third-party sources that shape your reputation.

In partnership with LinkedIn, Meltwater analyzed 9.5 million AI citations across 16 B2B categories and six major AI models to create a report that breaks down the specific signals and content types on LinkedIn that influence what AI models choose to cite. The report findings reveal why LinkedIn performs as a leading source for professional queries, why credible expert voices matter, and what makes content useful enough for AI systems to cite.


What You Will Learn

  • Why AI search changes the work of brand, PR, communications, and marketing teams.
  • What 9.5 million AI citations reveal about LinkedIn, expert voices, and AI-citable content.
  • How to build a practical strategy that makes your brand discoverable, credible, and defensible across AI-generated answers.

Join Jenny Force, VP of Global Marketing at Meltwater, and Gina Kleiner, Senior Director of Product Marketing at LinkedIn, for a discussion on what this research means for brands.

The webinar will provide a practical playbook for marketers trying to improve visibility in AI-generated answers.

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Jenny Force

VP, Global Marketing | Meltwater
Jenny Force is the VP of Global Marketing at Meltwater, where she leads both brand and demand generation—bringing together the full marketing funnel to drive growth and measurable business impact. With over 20 years of experience across high-growth B2B tech companies, Jenny has built and scaled marketing programs that deliver results. Her expertise spans growth marketing, brand strategy, and integrated go-to-market execution, with a focus on turning insights into action and marketing into a true revenue driver. At Meltwater, she is focused on strengthening brand positioning, accelerating demand, and helping teams move faster in an increasingly AI-driven landscape.

Gina Kleiner

Senior Director of Product Marketing | LinkedIn
Gina Kleiner is a New York–based product marketing executive who specializes in bringing complex marketing technologies to market. She leads Product Marketing for LinkedIn Ads, where she partners across product, sales, and executive teams to shape go‑to‑market strategy and translate innovation into measurable business impact. With more than a decade of experience at Nielsen prior to LinkedIn, Gina helped define industry‑standard measurement solutions and advised some of the world’s largest marketers on how to navigate shifts in data, targeting, and analytics. Her career has centered on helping businesses understand and adopt emerging technology, and she is passionate about elevating product marketing as a strategic growth driver.