Digital 2026: USA

Digital behavior highlights

Reddit usage is highest in the US at 32.7% of internet users aged 16+

72.6% share concerns about online misinformation, above the global average of 58.4%.

The US’s total advertising spend reached USD $456 billion in 2025, with digital accounting for 77%.

29.3% discover brands through social media ads, close behind retail websites (32.1%) and ahead of brand websites (24.3%).

22.3% use ChatGPT monthly, though only 33% express excitement, far below the global average of 48.7%.

Estimated annual spend on influencer advertising is valued at USD $6.24 billion, up 11% YoY.

Essential data on digital behavior around the world

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Digital 2026 Global Overview Report - Front Cover
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Expert Insights

Understand the top global digital behaviour trends of the year with this must-read analysis by report author Simon Kemp.

Did you know that about 1 in 3 Americans* research brands on social networks?



Americans* now spend 43 hours and 23 minutes a week online, well above the global average of 33 hours and 27 minutes. About half of that time is spent on social media, where 25.3% of Americans* go to find inspiration for things to do and buy.

Download the full report to uncover how internet users in the US scroll, shop and connect in 2026.

*Internet users aged 16+