Digital 2026: Canada

Digital behaviour highlights

32.6% of Canadian internet users aged 16+ use Reddit, ranking second globally.

64.2% share concerns about online misinformation, above the global average of 58.4%.

Canada’s total advertising spend reached USD $24.4 billion in 2025, with digital accounting for 76%.

25.7% discover brands through social media ads, close behind brand websites (26%) and retail websites (30.8%).

26.9% use ChatGPT monthly, though only 35.9% express excitement, below the global average of 48.7%.

Estimated annual spend on influencer advertising is valued at USD $660 million, up 13.8% YoY.

Essential data on digital behavior around the world

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Digital 2026 Global Overview Report - Front Cover
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Did you know that 3 in 10 Canadians* use social networks to research brands?



Canadians* now spend 35 hours and 34 minutes a week online, above the global average of 33 hours and 27 minutes. About half of that time is spent on social media, where 24.4% of Canadians* go to find inspiration for things to do and buy.

Download the full report to uncover how internet users in Canada scroll, shop and connect in 2026.


*Internet users aged 16+