In the digital era, the dynamics between brands and consumers have undergone a significant transformation. As technology advances and social media proliferates, customers are no longer passive recipients of brand messages. To succeed in this new landscape, brands must adapt their communication strategies and understand the power of authentic messaging and influence.
During the webinar, Angela Vicente di Moreno, leading expert in global strategic insights at Bayer, dives into the evolving world of brand perception and uncovers strategies to navigate and thrive in the digital age. She also presents two insightful case studies that demonstrate the practical application of these concepts:
- Real-Time Consumer Insights Wall: Discover how Bayer leverages real-time consumer insights to gain a deeper understanding of their target audience
- Alka-Seltzer®️ Hangover Relief: Learn how data-driven insights can help transform the sales strategy with a superior customer experience by serving personalized content.
