Drink in the insights around
the alc bev industry’s latest trends

Two key trends have emerged in the alcoholic beverage industry:
  • Premiumization
  • Low- and no-alcohol alternatives
Some consumers are drinking less, seeking low- and no-alcohol options, while others are willing to pay more for what they consider to be a premium product.

We dove into global conversations to see how alcoholic beverage companies could align their strategies with these consumer trends. Read our report to see how you can incorporate our key takeaways into your own plans and schedule time with us to dive even deeper with Meltwater.


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