This webinar will be in Swedish
Welcome to our webinar around on how do you make a difference for people when they need it the most?
This webinar will be in Swedish
Small businesses everywhere are fighting for survival in the wake of Covid-19. Backakrogen (support your local restaurant) is a simple campaign created by the agency PostSthlm for difficult times. American Express donated its' entire ad space to restaurants, lending them a helping hand when they need it the most.
Learn more about the process behind one of our most important campaigns and listen to why American Express decided to donate their ad space to restaurants in Sweden.
You'll get insight on:
- How to create a campaign that engages a vast number of stakeholders
- How to best to communicate during a crisis
- How to measure the success of a campaign