Webinar: How Amex reassigned their ad-budget to help restaurants through Covid-19
The campaign "Backa Krogen"

This webinar will be in Swedish

Welcome to our webinar around on how do you make a difference for people when they need it the most?

Small businesses everywhere are fighting for survival in the wake of Covid-19. Backakrogen (support your local restaurant) is a simple campaign created by the agency PostSthlm for difficult times. American Express donated its' entire ad space to restaurants, lending them a helping hand when they need it the most.

Learn more about the process behind one of our most important campaigns and listen to why American Express decided to donate their ad space to restaurants in Sweden.

You'll get insight on:

  • How to create a campaign that engages a vast number of stakeholders
  • How to best to communicate during a crisis
  • How to measure the success of a campaign

Register today:

Speaker:

Viktor Bolin

Founder & Creative Director | Post Sthlm
Viktor is an awarded creative and strategist with over fifteen years of experience from PR, digital and advertising. He’s worked in agencies, at Carlsberg Sweden, as a lecturer and kenoyte speaker and as a freelance creative. Five years ago, these experiences cumulated in the creation of Post Stockholm, a boutique agency for the post spam era – delivering strategic, branded popular culture. Or in plain English: campaigns that actually add to the daily lives of the ad-tired public.
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