Start your day with purpose at our breakfast session on sustainability!
We are privileged to have Kaj Török, Chief Sustainability Officer at MAX Burgers, joining. He will share insights into how their proactive approach to environmental challenges transformed their business model, leading to enhanced profitability. Kaj will also delve into the concept of greenhushing, and why companies should avoid it.
We will also talk about the crucial aspects of ESG (Environmental, Social, and Governance) and it's vital role in modern business strategies. You will learn effective techniques to measure the perception and visibility of your ESG efforts, providing guidance to improve your strategy.
Why attend?
- Discover practical approaches to integrating sustainability into your business model.
- Measure brand perception and visibility to track the effectiveness of your ESG initiatives and identify opportunities for improvement.
Agenda
08.00-08.30 | Breakfast mingle
08.30-09.30 | Presentation
09.30-10.00 | Optional mingle + Q&A
Don't miss this opportunity to gain valuable insights, network with industry peers, and embark on your sustainability journey.
Limited seats available. Reserve yours today!
Fill Out The Form Below To Register
Kaj Török
MAX Burgers | Chief Sustainability Officer
MAX Burgers is leading the fast food industry with its innovative climate action, and its sustainability manager, Kaj Török, is at the forefront of its pioneering initiative. Kaj Török's commitment to sustainability has earned him the award "Sweden's best sustainability manager, 2020" by the "Aktuell Hållbarhet" jury and he is a requested international speaker.
Christoffer Idström
Meltwater | Country Account Manager
Christoffer has been working with Meltwaters largest clients, assisting them in formulating strategies around different topics, where ESG has ben one of the main focus areas. Using the Meltwater platform to its maximum potential can sometimes require more in depth analyses, and this has been Christoffers area of expertise.
