Meltwater Business Breakfast: How PR and Marketing Shape Brand Visibility in the age of AI

AI and Generative Engine Optimisation (GEO) is changing how brands are discovered and understood. Brand Visibility is no longer only about rankings. It is about answers, narratives, and trust.

Join Meltwater for an exclusive invite only business breakfast for PR and Marketing leaders exploring the impact of Generative Engine Optimisation and AI driven discovery. The session will focus on how brand visibility, earned media, and measurement are evolving, and what this means for modern communications and marketing teams.

We will have presentations from Meltwater and PR-agency Hibou as well as  hands-on breakout sessions enabling you to get real takeaways and leave with new insights.

What you can expect to learn:

• How AI-driven discovery is changing brand visibility beyond traditional SEO
• Why GEO matters now for PR and marketing leaders
• Real-world AI use cases and measurement approaches
• Hands-on breakout sessions with actionable takeaways

• 9:00 - 9:45: Breakfast and Networking
• 9:45 - 10:00: Welcome and opening remarks
• 10:00 - 10:30: Meltwater presentation on GEO
• 10:30 - 11:00: AI for PR presentation by Hibou
  
• 11:00 - 11:45: In-depth knowledge share breakout sessions
  
• 11:45 - End: Networking