Digital Transformation in Communications and Marketing

June 10, 2021 | 10:00 - 16:00 BST

You're invited to our Virtual Event

According to Gartner, 87% of senior business leaders say digitalisation is a priority but only 21% of companies think they’ve already “completed” their digital transformation. With so much work to be done, businesses must upskill, adapt and strategise now - in order to survive later. Marketing and Comms teams need to work together to foster company-wide transformation, while evolving their demand generation and brand-building methodologies.

While many companies are still trying to automate internal processes, reduce the inefficiencies of spreadsheets and traditional work methods and build on their technical know-how, navigating newfound challenges will also require cultivating emotional and mental resilience.

In light of this, we're bringing together some of EMEA's leading voices to help prepare you and your team for Digital Transformation - both in terms of skill set and mindset. So, join us on the 10th of June and hear from the likes of Disney's former Head of Innovation & Creativity, Duncan Wardle, and Manal Rostom - one of Forbes Africa’s Top 50 Most Powerful Women, as well as many more.

Save your spot now. 

Register for Voices


Manal Rostom

Nike Running Ambassador

Manal Rostom is Egypt's most prominent marathoner & female mountaineer. In 2020 she was listed as one of “Africa’s top 50 most powerful women” by Forbes. In 2021 she made the Arabian Business Power List of Women of Influence in the Arab World. Manal also became the Global face of the Nike Pro Hijab in March 2017 and starred in Nike’s Dream Crazier Campaign in 2019.

Duncan Wardle

Former Head of Innovation & Creativity

Drawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, the Walt Disney Company, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.

Gerry Wisniewski

Managing Director

Gerry leads London’s Technology Practice, a 45+ people strong team of tech and B2B communications experts. Her passion is helping tech firms build trust, focusing her efforts on helping tech brands articulate and empathetically communicate their vision and purpose in the world, with the aim of building a better relationship will all stakeholders.

Reatile Tekateka

Group Executive Head Corporate Affairs
MultiChoice Africa

Reatile is a highly experienced communications professional with deep skills in reputation management, corporate communications, PR, internal communications and stakeholder management. She holds an MBA from the Gordon Institute of Business Science and a Post Graduate Diploma in Business Administration from the same institution.

James Chandler


James joined the IAB in March 2017 as the trade body’s first ever Chief Marketing Officer. He leads the IAB’s efforts in engaging with brands and agencies & re-asserting positivity in digital advertising. James spent nine years at WPP media agency Mindshare, most recently as Global Mobile Director, where he was responsible for the agency’s mobile output across its network of 166 offices in 86 countries.

Obabiyi Fagade

Trade Marketing Manager

Obabiyi Fagade is the Marketing Manager for the Africa Middle East and Eastern Europe region at Heineken. In this role, he is responsible for identifying and unlocking growth opportunities, developing commercial toolkits for brand buildingand ensuring alignment and consistency of local brand initiatives with its global strategy. He has developed various global Heineken campaigns, especially for the brand’s biggest football sponsorship platform – The UEFA Champions league.

Andreas Thome

Play Magnus AS

Prior to joining Play Magnus, Andreas Thome was the COO of Opera Software ASA, where he served for 10 years on the management team. Andreas has broad expertise in business development, commercial strategy, and management from 15 years of experience in IT, Software and Telecom. Andreas holds an MSc in Finance & Investment from York University and an MSc in Economics from the University of Oslo.

Musa Kalenga

Bridge Labs

Musa Kalenga is Formerly Client Partner for Facebook Africa. Prior to that he was the Group Head: Digital Marketing at Nedbank. He is also the Head of Brands for IAB South Africa (Formerly DMMA). As a respected thought leader in the marketing industry, Musa advises on digital marketing strategy for businesses with his Marketing in a Digital World Executive Programme.

About Voices

Same Challenges, Fresh Perspectives

We’re bringing together experts from all different industries and backgrounds to share their experiences. Each event in the Voices series will cover a different PR or marketing concept, providing a look at the topic through different eyes. We wanted to help you gain new perspectives and sharpen the skills you use every day.

This isn’t your run of the mill virtual conference - it’s a unique online event, designed to keep attendees engaged with insightful, out-of-the-box content. We look forward to you joining us!


*(All times in British Summer Time; for CET and SAST please add on 1 hour)

From To Session Speaker
10:00 10:05 Welcome and Opening Remarks Musa Kalenga | Bridge Labs
10:05 11:00 Keynote: Embedding a Culture of Innovation into Everyone’s DNA
Duncan Wardle| Ex-Disney
11:00 11:30 The Great Unbundling - the PR Exec's 15 year journey towards specialisation
Gerry Wisniewski | Edelman UK
11:50 The Role of Media Intelligence in Digital Transformation
Wesley Mathew | Meltwater
11:50 12:30
Coffee Break
12:30 13:00 Absence bakes the heart grow fonder: Life after Cookies
James Chandler | IAB UK
13:00 14:00 Panel Discussion: What is the role of Comms & Marketing teams in digital transformation?
Obabiyi Fagade: Heineken
Kamales Lardi: Lardi & Partner Consulting
Souad AlSerkal: Tabreed
14:00 14:30 Esports and Online Gaming: Opportunities & practical insights for brands and marketers
Andreas Thome | Play Magnus AS
14:30 15:00 Coffee Break
15:00 15:20 Fireside Chat: How MultiChoice Africa Advances Transformation Efforts with Meltwater
Reatile Tekateka | MultiChoice Africa
Julia Nill | Meltwater
15:20 16:00 Sink or Swim: How to Handle Adversity
Manal Rostom | Nike Running Ambassador

Join the conversation on June 10