PR Trends to Keep an Eye on in 2023

Wednesday, February 8, 2023
At 10.00 AM CET | 09.00 AM GMT

Webinar: PR Trends and Recommendations

We would like to welcome you to one of the first webinars of the year. In this webinar, we will explore PR trends that we think will dominate the year and highlight useful tips for planning this year's PR strategy. 

We are delighted to be joined by Matias, founder and CEO of the global PR agency PRLab, one of the top ten PR agencies in Europe. Matias will talk in depth about three trends he believes will dominate 2023.

Key themes: 

  • A crucial change in the audience - PR focus on Gen Z - the next generation of consumers. As we look into what is important to this generation, authenticity becomes a key trait Gen Z look for when purchasing from brands.  So kick off the year by analysing this generation's trends, interests, passions and communication channels. 
  • Increased use of AI - Artificial intelligence (AI) can improve a company's public relations efforts by providing tools that reach audiences' hearts and minds. The trend of AI technology shows no signs of slowing. Learn more about how you can use AI in your PR work to streamline and leverage the latest technologies.
  • Social Responsibility - People are viewing brands through an increasingly critical lens and are more often making decisions about brand loyalty based on their attitude to social issues. The survey shows that PR professionals and marketers realise that companies must take action on social issues, and shout loudly about doing so.

In addition to the above, both Matias and Frida (Nordic marketing manager, Meltwater) will discuss how to monitor and measure your PR activities to ensure that you are reaching your KPIs. 

If you would like to read more about the topic beforehand, PRLab has written an article on the subject which you can read here. 

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Featured Speakers

Matias Rodsevich

CEO & Founder of PRLab, PRLab
Matias has vast years of PR experience, and is the CEO and founder of PRLab. The agency works with some of the fastest growing tech startups and scale-ups in Europe, US and The Middle East, providing an integrated marketing approach. Not only handling PR for their clients but also branding services to align missions, visions and values, in order to create a compelling story that places these blossoming fast-growing startups in a strong position in the saturated tech market. PRLab also works with corporations and venture capital firms.

Matias also founded the first PR community in the Netherlands and Sweden. The first of its kind, establishing a platform for Marketing and Communication leaders in the tech space to share their knowledge, insights, and expertise with other professionals.

Frida Fors Wallsbeck

Nordic Marketing Manager, Meltwater
Frida has an extensive background in consumer research and brand strategy in both B2C and B2B. Today she is the Nordic Marketing Manager at Meltwater and is passionate about brand & relationship building marketing and values to always work data-driven. 

Featured Resources

14 Proven PR KPIs that Matter and How to Track Them

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs) are a great way to make goals more tangible and quantify what was up until now unquantifiable. The guide reviews mandatory KPIs for PR, advertising and marketing - and how to measure them. 

How to Create a PR Strategy in 2023

A well-planned PR strategy can be one of the fastest ways to grow brand recognition. If you took the time to develop a PR strategy last year, you already have a good place to start. But don’t simply roll it over to 2023. You’ll need to update your PR strategy to fit today’s climate of buyers, competitors, and technology.