How to Uncover Consumer Trends & Opinions on Twitter
Every day, consumers engage in millions of conversations on Twitter, sharing their emotions and opinions on their personal experiences, purchases, pop culture, and politics. The big question for brands and marketers is, how can we make sense of this vast amount of data?
Knowing what Twitter audiences are saying about your brand, your competitors, and your industry equips you with key insights you need to drive business impact.
- Why countless brands are prioritizing Twitter
- The difference between social media monitoring and social listening
- How businesses are using Twitter insights to improve brand awareness, manage crises, spot trends, and gather audience and competitor intelligence
- Practical ways to kickstart your social listening strategy
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Past experience includes six years at Cisco working in a variety of sales and business development roles and several years as a consultant, including a stint in international development where he tried to make the world a slightly better place. Joe mainly tweets about economics, politics and satire about economics and politics.
Follow him @josephlrice