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In a content-driven marketing landscape, it literally pays to get smart about using your Paid, Earned, Shared and Owned media (PESO). This is especially true as we navigate novel challenges such as dwindling organic visibility and an increasingly crowded media landscape.
A successful approach to integrating your media types means building a strategy that allows content to work synergistically - but what does this look like in practice?
To answer this and more, Oracle's Senior Director for Corporate Communications (EMEA), Paul de Lara, joins us to bring you an inside account of their PESO strategy.
RSVP now and find out how to align your media strategy in a way that drives real-world conversions.
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Featured Speaker
Paul de Lara
Senior Director, Corporate Communications, EMEA at Oracle
Paul de Lara is a Senior Director of Communications leading a PR team across EMEA that is using a PESO based approach to driving reconsideration of Oracle to reflect its transformation to being a leading cloud provider. Central to this are drawing on the lessons and experiences from a career in earned media and applying the discipline of impactful storytelling to owned properties, social channels and using paid in an integrated way with marketing colleagues.
