The End of Business as Usual: How to Accelerate Digital Transformation in Business
The traditional rules and assumptions of business are no longer valid in the new digital economy.
Emerging technologies have triggered a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organisation structures, and business models.
In addition, the recent Covid-19 pandemic has further accelerated market shifts towards digital engagement.
In this upcoming Meltwater Webinar, Kamales Lardi explores innovative approaches that accelerate success in digital business transformation. What you’ll learn:
- Practical tips for successful Digital Transformation in business.
- How to become more innovative and adaptable, as businesses and individuals.
- Success principles for Transformation in the “new normal” digital economy.
We need to stay ahead of the curve. Here’s how.
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Featured Speaker
Kamales Lardi
CEO at Lardi & Partner Consulting
Kamales Lardi is a Global award-winning Digital Business Transformation Expert and Thought Leader. She is currently the CEO at Lardi & Partner Consulting, an experienced partner in helping companies drive digital transformation initiatives.
She combines over 21 years of deep cross-industry experience with the latest digital and technology solutions.
Kamales was recently listed in the “Top 10 Global Influencers & Thought Leaders in Digital Transformation,” is a Teaching Fellow and Chairperson of the MBA Advisory Board at Durham University Business School, and she was recently appointed Chair of the FORBES Business Council Women Executives.
Featured Resources
Digital transformation isn’t just a buzzword anymore - it’s the critical stepping stone between brands that will be left in the past and those which will thrive in a COVID and post-COVID era. While internal transformation means resilience in the face of change, those changes affect the markets in which we operate as brands as well.
In our latest ebook, Digital Transformation in Communications and Marketing, we explore how to understand customer centricity from the perspective of transformation, and unpack how new technologies help with consolidating operations.
Download the ebook and reap the benefits of truly understanding what transformation means for modern marketing, PR and business professionals.
Digital transformation refers to the reinvention of business operations by drawing maximum benefit from technology. By integrating new technologies, companies aim to solve traditional enterprise problems or create new and optimised processes to help them evolve into a more competitive organisation.
Wondering where to start when it comes to getting your digital transformation strategy off the ground? Well, you’re not alone. A recent study by IDC found that by 2023, digital transformation spending will grow to more than 50% of all ICT investment (from 36% today); this is the largest growth in data intelligence and analytics to date.
While digital transformation offers a wide range of advantages, it’s not the simplest of concepts to get your head around. To help answer some of your questions, this article will discuss the ‘what, why and how’ of a transformation strategy framework.