The State of PR 2026: What PR Leaders Need to Know Now

Tuesday 10 Feb 2026
at 10:00 AM GMT / 11:00 AM CET

Webinar: The State of PR 2026

The State of PR 2026 Report, created in partnership with leading agency, We. Communications reveals an industry at a crossroads. While PR fundamentals remain essential, AI, narrative risk, and rising expectations are reshaping how communications leaders operate and how they prove impact. Diving into the survey input from more than 1,100 PR professionals, this discussion will decode the trends, tensions, and opportunities that matter most to communications executives right now.

In this webinar, we’ll break down the findings into clear leadership takeaways, including:

  • The top challenges PR teams face, and why they’ve intensified
  • How AI is transforming PR workflows and strategic visibility
  • Shifts in media relations, pitching, and journalist engagement
  • The growing importance of social listening and narrative intelligence
  • The measurement gap, and what leaders must do to close it

This session will leave you with data-backed insights and practical guidance to future-proof your comms function for the year ahead.

Fill Out The Form Below To Register

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Daniel Blank

Head of Digital Innovation EMEA | We. Communications
Daniel is responsible for digital and marketing services and We.’s AI offerings, trainings and services in the EMEA region. As a trained journalist, he looks back at more than 25 years of professional experience in media, digital marketing and communications. He advises clients across Europe on integrated marketing campaigns, media relations and communication strategies, social media activities and digital brand management. During his time at WE, Daniel has counselled renown brands such as Abbvie, BioNTech, IKEA, Intel, iRobot, LEGO Education, Takeda and Sungrow with a focus on digital communications and marketing projects. In his current position, he is the global client lead for WE’s largest digital marketing client, the Forest Stewardship Council (FSC), working with an international team of 20+ strategists, creatives, designers and digital experts across multiple markets and time zones. In his previous positions at Edelman and Team Lewis, Daniel focused on building integrated communications teams across multiple locations and markets, and advised clients in the technology, consumer goods, entertainment and sports sectors.
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Charlie Ayling

Director of Marketing, EMEA | Meltwater
Charlie Ayling is a marketing and communications leader with over a decade of experience in insight-driven strategies, strategic communications and adoption of new technologies. As Director of Marketing for EMEA at Meltwater, Charlie works closely with communications leaders across EMEA, helping teams use data, AI, and real-time media insights to prove impact and navigate an increasingly complex media landscape.

State of PR


Download the full State of PR 2026 Report for the charts, data points, and global findings informing PR leadership strategies this year.

Data-Driven PR Plan Template & Toolkit

In this toolkit you will find templates and other useful resources to help you plan, execute and measure data-driven PR campaigns.