Unlock the Power of Insight Driven Marketing
The balance of power has shifted in modern marketing, with consumers using online spaces to share their own version of your brand story. Insight driven marketing lets you take back control.
Using real-time data, AI, and the latest data analytics approaches, it’s now possible to understand today’s dynamic consumers better than ever, and put your brand on the front-foot.
During this webinar, we will share our insights from our latest Insight Driven Marketing guide, followed by a fireside chat with Lea Karam from Behave and Gareth Crew from Garmin. The panel will explore key trends in consumer insights right now and how consumers are no longer passive recipients of brand messages, but active participants and shapers of brand perception.
Expect to learn:
- What 'Insight Driven Marketing' really means
- The importance of AI, and the future of AI in consumer insights
- How insight driven marketing impacts your role; CMO, VP of Marketing, Brand Management, Consumer Insights, Digital & Social Media Marketing, PR & Comms and Influencer Marketing
- The most common insight challenges for different marketing personas
- How companies can use consumer insights in their marketing campaigns and communication strategies to create more targeted and effective messages
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Featured Speakers
Charlie Ayling
Head of Marketing (EMEA EN), Meltwater
After a successful career of 8 years at Fujistsu handling both the direction of global marketing and customer experience, Charlie joined Meltwater 1.5 year ago to lead the marketing teams in EMEA for English-speaking regions. He's a Chartered Institute for Marketing graduate and his key areas of expertise include Marketing automation, CX and everything related to MarchTech strategy.
Lea Karam
Consulting Director, Behave
Lea is one of the most sought-after and disruptive experts in consumer behaviour today, as well as an in-demand advisor and industry speaker. She has grown a more widespread adoption of behavioural science by launching and growing the Behave Consultancy; designing and leading up its Marketing solutions and educating clients, teams, and her audience around complex, behaviourally driven multi-market projects. Lea has unique expertise in making the complex simple and designing tangible behavioural interventions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands.
Gareth Crew
Senior Social Media Manager EMEA, Garmin
Gareth is the Senior Social Media Manager for Garmin, where he looks after all aspects of social media, from paid, organic and care, including influencers and our tool selections. Gareth has worked for some of the world’s biggest brands, such as TUI, Microsoft and Burt’s Bees.
