How to Map & Visualise your Customer Journey

The term “customer journey” describes your audience’s path through all touchpoints with your company (before, during and after purchase). Visually mapping your customer’s journey helps you pinpoint crucial moments in their decision-making process, reduce frictions in journeys, increase lifetime value, and make your budget stretch further.

Mapping customer journeys in a measurable way can seem like a confusing and abstract task. But truth is, companies make this more complex than it is. In reality, it involves a series of logical steps based on collecting and visualising relevant data.

During this free webinar, Meltwater, Tableau and The Information Lab will cover:

- A brief introduction into the customer journey model - The key metrics and tools needed to track your customer journey

- How to connect customer journey data to the hard KPIs your company cares about

- Practical ways to map your customer journey

- Data visualisation best practice

Join us on September 30th and learn how to gain a holistic view of your customer’s journey so you can move prospects along the sales funnel and better serve your customers.

Fill out the form below to register. All registrants will receive the on-demand recording.

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Featured Speakers

Perri Robinson

EMEA Enterprise Marketing Manager at Meltwater

Perri Robinson is a commercially driven marketer with almost a decade of experience supporting global brands with PR, social media and marketing strategies. Having worked both in-house and agency side, Perri has a strong understanding of translating business objectives into ROI and her speciality lies in developing, implementing and managing programmes that optimise customer journey touch points and drive marketing revenue.

Boris Busov

Solutions Engineer at Tableau

Boris is a Solution Engineer at Tableau. He graduated from the University of Michigan with a degree in biochemistry and Spanish and then taught English abroad for several years. Nowadays, Boris spends his time getting people excited about everything Tableau – from new features in the product to how to best use it for unique use cases. Outside Tableau, he loves to hike around Seattle, cook new foods, and take care of his plants.

Carl Allchin

The Other Head Coach at The Information Lab

Carl Allchin is a Tableau Zen Master, multiple time Tableau Ambassador and is 'the Other' Head Coach at one of the world's leading data analytics training programmes at The Data School in London and The Information Lab. After over a decade in Financial Services as a Business Intelligence Analyst and Manager, he supported hundreds of companies through consulting, blogging and teaching on market leading data solutions. Carl is the co-founder of Preppin' Data, the only weekly Data Preparation challenge on Tableau and other data tools.

Featured Resources

Demystifying the B2B Online Customer Journey

Access the guide here.

The Complete Guide to Crisis Communications

Download ebook here.