Live Webinar
Track And Trace: Using Data To Maximise Media Coverage During The COVID-19 Pandemic

Tuesday, July 14, 2020
at 10 AM SGT / 12 PM AEST

For the last 6 months, the global news agenda has of course been dominated by COVID-19.

What stories are getting cut through, and should we even be pitching non-COVID stories to journalists right now? Join this live webinar to find out how to get the most mileage out of your PR coverage.

Join John Emmerson, Director at London Agency who will share how to use data and insights effectively to get the most out of your media output.

In this live webinar, you will learn:
  • How to use data to identify what stories to pitch
  • Use Earned Media best practice to get greater share of voice
  • How to leverage media patterns to yield better results

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Speakers:

John Emmerson

Director, London Agency
John is Director of London Agency (www.londonagency.com.au) a medical specialist communications agency based in Melbourne that works with pharmaceutical, diagnostic and medical device companies across the Asia Pacific region. With more than 15 years experience in agency communications in the UK and Australia, John and his team use evidence based storytelling to deliver business impact for their clients.
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