Learn about social media marketing in Indonesia from the experts!
With a social media penetration rate of over 88% (Statista), Indonesia is one of the largest social media markets in the world. Audiences in Indonesia rely heavily on social media for many aspects of their lives such as for communication and commerce.
To win the hearts of your consumers, brands need to master Indonesia’s social media marketing landscape. Join Rina Simon, Head of Havas Socialyse Indonesia, Riski Sutedjo, Marketing Lead for OTC (Pain & VMS) Category, GlaxoSmithKline Indonesia and Monica Chugani, Senior Media Specialist at Meltwater, who will share key social media and consumer trends, and best practices to connect with online communities and networks in Indonesia.
In this live webinar, you will:
- Understand unique trends shaping Indonesia’s social media landscape
- Study and analyse social media marketing best practices and real-life examples
- Learn how to leverage social media data for your marketing campaigns
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Speakers:
Rina Simon
Head, Havas Socialyse, Havas Indonesia
Rina has over 11 years of experience in content with a strong focus on data-driven creatives and social media content strategy. Hailing from the Philippines, she is one of the young bloods who drove a change in media agency approach towards communications solutions. Having handled multinational brands such as Chevron, Unilever, P&G, Pfizer and Colgate Palmolive, she is the driving force in leading change among media agencies in the PH towards data-driven content. With over 33 awards local and international, she is one of the youngest digital business leaders. In 2019, she was hailed as one the PH finalists for Campaign Asia Young Business Leaders in Asia Pacific.
Riski Sutedjo
Marketing Lead for OTC (Pain & VMS) Category, GSK Consumer Healthcare Indonesia
Riski is an experienced marketer in the FMCG and FMCH (Fast Moving Consumer Healthcare) sectors. As a marketing lead for Pain and VMS category at GSK Healthcare Indonesia, she is responsible for a wide portfolio of brands including: Panadol Paracetamol, Panadol Extra, Panadol Children, Voltaren, Scott’s Emulsion. During the pandemic, she has managed to continuously drive the growth of her brands, achieving high year on year growth in volume consumption share. Her brands, Panadol AA (Adult Analgesic) is growing 4x Faster than Category, and Voltaren Emulgel is growing 3x Faster than Category.
Monica Chugani
Marketing Lead for OTC (Pain & VMS) Category, GSK Consumer Healthcare Indonesia
Monica started her career working for inflight magazines before moving into the digital landscape five years ago. She is originally from Indonesia so she is both fluent in speaking Bahasa Indonesia and English. Currently, she leads the growth of Meltwater in the Indonesian market and advises companies across various industries on PR analytics and social media strategies.
