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Join us to learn more about China's Digital Media Landscape, on 23rd June 2021.
The world’s largest digital media landscape is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar - data. Understanding China’s completely different social media ecosystem is important for anyone trying to engage with Chinese consumers.
Charlene Ree, Founder & CEO of EternityX along with Melvin Chng, Area Director of Hong Kong, Meltwater will share some tips and tricks on how to target Chinese consumers through the use of data insights and high quality content.
Join us at 10am HKT / SGT / 12pm AEST Wednesday, 23rd June to learn more about:
- 2021 digital trends in China
- Key differences in digital media landscape between the east and the west
- The scientific approach to customize quality content
- How to leverage data to precisely target the right Chinese audience
Fill Out The Form Below To Register
Featured Speakers
Charlene Ree
Founder and CEO, EternityX Marketing Technology Limited
Charlene Ree is Founder & CEO of EternityX Marketing Technology Limited, the acclaimed pragmatic AI marketing technology platform that empowers marketers to effectively connect & convert Chinese consumers. Founded in 2018 as a trusted partner to demystify China's fragmented market and complex digital landscape, EternityX has quickly grown since its inception.
Melvin Chng
Area Director, Hong Kong, Meltwater
Melvin Chng is the Area Director for Hong Kong at Meltwater. With over 10+ years of experience in Software-as-a-Service (SaaS), he is responsible for developing and executing the market strategy across one of Meltwater’s fastest-growing areas. Heavily invested in customer expansion, Melvin has led a successful career in Meltwater’s Singapore, Hong Kong, and Beijing offices. As the main point person for global companies in Greater China, he advises leading companies on data tracking, social analytics, and competitive intelligence.
