[Exclusive e-Book] Social Media Benchmarking

Report 2025

Success in Singapore’s social media landscape requires more than just a large following — it demands content influenced by data-driven insights.

Our latest e-book, "Social Media Benchmark Report 2025," acts as a guide for your engagement performance, helping you excel in your social media strategies. Curated specifically for Singaporean government agencies, this report provides tailored insights to help you navigate the unique challenges of social media management in the public sector.

Benchmarking is essential to uncover gaps, identify opportunities, and refine approaches for greater audience impact. By seeing where you stand compared to your top-performing peers, you gain a clear view of what’s working and where to improve your content. This foundation ensures your social media content remains effective and is in line with today’s best practices.

With this report, you’ll gain the insights to evaluate performance, adjust strategies, and engage your audience.

What You’ll Learn

• Maximising True Reach with Klear: Filter out bots and low-quality interactions to focus on meaningful engagement metrics.
• Benchmarking for Strategic Success: Learn how you can benchmark yourself with peers and understand your social media performance.
• Optimising Content with Meltwater Engage: Find out how to strengthen audience connections by showcasing authentic, relatable stories that resonate deeply with your audience.
• Leveraging Advanced Technology: Discover how Meltwater equips government agencies with tools to simplify workflows, allowing teams to focus on high-impact, strategic tasks that drive real progress.
• All-in-One Social Media Solutions: Understand how Meltwater’s media monitoring, social listening, and social media management streamline processes, making your job easier.