Philippines Digital 2026 Report

Digital behaviour highlights

83.8% of Filipinos are internet users, that’s ~98.0 million people, making the Philippines one of the world’s most connected digital markets.

The Philippines has 95.8 million active social media identities, giving brands massive social reach.

Filipinos spend 84+ hours/month on social media platforms, above the 34-hour global average—favoring authentic, short-form content.

90.6% of social users regularly watch short-form video content, making the videos the most consumed content type in the country.

Philippines is the Top 1 country spending most time in watching Vlogs or Influencer videos.

Influencer trust remains strong, with 45% of users following influencers, twice more than the global average of 22%.

Essential data on digital behavior around the world
Global Digital 2026 Report

Want access to the Global Digital Report along with detailed country-specific insights on audiences worldwide?
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On-demand webinar
The Global State of Digital 2026

Catch up on an insightful discussion with 2026 Global Digital Report author and Kepios founder Simon Kemp and Meltwater’s APAC Senior Marketing Director, Upali Dasgupta as they break the data down into takeaways you can run with.

Data that drives great decisions

Guesswork doesn’t work! With the Meltwater Suite, marketing, PR, and comms pros can replace guesses with data once and for all.

Expert Insights

Understand the top global digital behaviour trends of the year with this must-read analysis by report author Simon Kemp.

Did you know that 4 in 5 Filipinos now turn to social media for brand discovery and research—surpassing traditional search engines?



Social media is transforming how Filipinos discover brands and make purchasing decisions. With 95.8M users actively engaged, social platforms are key for connection and purchase inspiration.

Download the full report for the latest market insights and data, and tailor your marketing strategy to the Philippines' current digital trends and behaviours.