Indonesia Digital 2026 Report

Digital behaviour highlights

Indonesia’s internet penetration is at 80.5%, with the majority of the population online and digitally active.

There are 180 million social media users, representing roughly 63% of the population.

Indonesians spend an average of 21 hours 50 minutes/week on social media (including video), which works out to ~3+ hours/day

56% have concerns about online misinformation - what is real or fake on the internet.

Indonesia ranks among the top 10 countries globally for internet users, mobile connections, and social media usage volume.

Roughly 19.5% of Indonesia’s population remains offline — presenting massive growth potential.

Essential data on digital behavior around the world
Global Digital 2026 Report

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The Global State of Digital 2026

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Expert Insights

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Did you know that 4 in 5 Indonesians now turn to social media for brand discovery and research—surpassing traditional search engines?



Social media is transforming how Indonesians discover brands and make purchasing decisions. With 62.9% (180M users) actively engaged, social platforms are key for connection and purchase inspiration.

Download the full report for the latest market insights and data, and tailor your marketing strategy to Indonesia's current digital trends and behaviours.