2026 Australia Digital Report

Digital behaviour highlights

31.9% of Australians use Reddit, ranking fifth globally and highlighting its community influence.

73.8% share concerns about online misinformation, above the global average of 58.4%.

Australia’s total advertising spend reached USD 20.7 billion in 2025, with digital accounting for 74%.

31.3% discover brands through social media ads, close behind search (37.7%) and ahead of brand websites (25.3%).

30% use AI tools like ChatGPT monthly, though only 34.2% express excitement, below the global average of 48.7%.

Influencer marketing is valued at USD 590 million, up 13.5% YoY, highlighting its growing impact.

Essential data on digital behavior around the world

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Digital 2026 Global Overview Report - Front Cover
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Expert Insights

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Did you know that 6 in 10 Australians use social media to research brands each month?



Australians now spend 41 hours a week online, well above the global average of 33, with nearly half of that time on social media and 25% of Aussies following creators, highlighting its growing influence on how they connect, consume and make decisions.

Download the full report to uncover how Australians scroll, shop and connect in 2026.