2024 State of Social Media: AI, UGC and ROI
We've partnered up with Havas, Emotive, and AiMCO (Australian Influencer Marketing Council) to share the current State of Social Media and the latest 2024 influencer marketing trends.
Join us for an evening of networking drinks and canapés and the opportunity to hear from our line-up of speakers on:
- Key components of successful influencer marketing campaigns
- How to engage the right content creators who can amplify your brand message
- Leveraging social media for brand discovery and e-commerce
- Strategies for attributing ROI to IM campaigns
- AI in social - risks and opportunities
- Belinda Miller, Head of Content, Social, Activations at Havas Play
- Rhian Mason, Head of Social, Talent, and Partnerships at Emotive
- Patrick Whitnall, Managing Director at AiMCO
- Rick Durham, Senior Enterprise Account Executive at Meltwater
Event Agenda
5:30pm | Arrival drinks and canapés
6:00pm | Hear from our line-up of expert speakers
7:00pm | Networking with industry peers
8:30pm | Event wrap
Rhian Mason
Head of Social, Talent, and Partnerships at Emotive
With over 14 years in advertising, Rhian’s experience spans across creative, digital, and social disciplines. Client experience includes Google, Optus, Amazon, LEGO, J&J, VW, McDonalds, and IKEA. Rhian brings a unique strategic perspective to influencer marketing and is passionate about ensuring creative ideas are discovered and experienced in the most effective and impactful way possible. Whether that’s driving fame with an A-list celebrity, creating cultural cache through creators, or tapping into the power of fandoms and social communities.
Patrick Whitnall
Managing Director at AiMCO
Patrick is an award-winning executive director with 25+ years of experience in London and Australia. He's known for dynamic leadership, driving change, and balancing growth with profits. As Managing Director of AiMCO, he oversees 100+ members in the influencer industry. Patrick is also deeply involved in community work as a surf lifesaver and soccer coach. Passionate about storytelling, he hosts podcasts on media campaigns and industry trends. Patrick recently scaled a startup within a major agency, growing it from two to 30 people and launching 22 market-leading products. He prioritizes mentorship and fosters innovation while making a positive impact professionally and personally.
Belinda Miller
Head of Content/Social/Activations at Havas Play
As Head of Content at HAVAS Play, Belinda brings 20 years of industry experience spanning roles at Nine, Seven, News Corp, and Social Soup. She champions collaborative teams, driving commercial and creative success. Her passion for people and understanding what makes them tick (and swipe or click) drives the PLAY team, their clients and their mutual success. The love of being part of the clients journey from concept to output is what keeps Bee excited and continually focused and learning. From events to influencers Bee leads her team to create, make and curate the kind of content and experiences people want to engage with.
Rick Durham
Enterprise Solutions at Meltwater
Rick is a seasoned professional with more than 15 years of expertise in marketing, communications, and crisis management. His journey began as a practitioner and has continued for the past eight years at Meltwater. Rick brings invaluable experience to clients, helping them navigate challenging situations. He is committed to establishing mutually beneficial partnerships and utilises his knowledge from the field to deliver optimal solutions. At Meltwater, Rick played a crucial role in building and leading Client Strategy and Client Success teams, honing his ability to deeply understand the businesses within our Enterprise segment. Additionally, Rick's comprehensive skill set was further strengthened by his MBA from Monash University.
Join the Meltwater Community
mCommunity is your hub to connect, learn, and get inspired by like-minded individuals in your field.
Access APAC Resources
Keep learning with Meltwater’s guides, on-demand webinars, and industry reports.