APAC Digital Summit

Learning from the Australian Story: How Tourism Australia Is Keeping the Dream of Travel Alive during a Global Pandemic

With the complete shutdown of global travel and travel outlook still uncertain, the tourism industry all over the world has suffered the greatest impact of COVID-19. There is a wealth of lessons to be learnt from tourism players who successfully overcame these challenges and built resilience to continuously navigate an uncertain landscape. In this session, Emma Sturgiss, Global Manager of PR at Tourism Australia, will share the marketing and communications strategies deployed by Tourism Australia to generate a long-term demand for travel, amidst shrinking advertising budgets and borders remaining closed.