APAC Digital Summit
Manage and Measure Digital Brand Reputation: Case Studies from B2B and B2C Brands

Speaker: Mimrah Mahmood, Senior Director and Partner, Meltwater
In this post-COVID-19 era, the impact that digital and social media have on brand reputation can not be overstated. As such, tracking brand reputation holistically across these new media elements is now a necessity demanded by many CMOs/SVPs. In this session, Mimrah Mahmood, Senior Director and Partner at Meltwater, will introduce practical steps towards expanding your primary data set and building a more holistic reputation tracking methodology, and share case studies from B2B and B2C companies who have taken their first steps in incorporating ‘digital’ and ‘social media’ into their Brand Reputation Index.