Meltwater Digital Summit 2021

The online media landscape is changing faster than ever, and brands can find it challenging to keep up with emerging trends, changing habits, and cutting-edge technology. Join Chew Wee Ng, Head of Business Marketing at TikTok, to better understand how brands can successfully navigate this evolving arena by embracing the 'Age of Participation' on platforms like TikTok, to truly connect with their audience.

About the speaker:

Chew Wee is the Head of Business Marketing, Southeast Asia at TikTok. She helps businesses of all sizes grow using TikTok's proprietary technology and marketing solutions. She has managed brands across technology, banking, government and media industries, spanning the Asia-Pacific and North America markets. Previously, she spent 6 years at Google where she built the government vertical, drove partnerships with SEA’s marketplaces, engaged CxOs and media practitioners globally with thought leadership content & insights, amongst other accomplishments. She is passionate about building teams, helping businesses tap the power of digital technologies, and driving diversity & inclusion in the media industry.

TikTok's exponential growth has given rise to a new generation of creators that have amassed millions of fans in a short period of time. Armed with mobile phones and endless creativity, the session will aim to shed light on how TikTok creators have captured the attention of Gen Zs and how it's disrupting the world of marketing and media.

About the speaker: 

As the first employee of Hepmil, Cassi has dabbled in a few roles such as content creation, account management and business development over the past 5 years. Her background as a strategic planner and designer has also helped her execute successful campaigns on SGAG for clients like McDonald’s, Sony Pictures & Carlsberg. Apart from being the Agency Lead for HCN, she also leads Hepmil’s Innovation & Marketing team, which develops and launches all of Hepmil’s products to the SEA region.

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

In this post-COVID-19 era, the impact that digital and social media have on brand reputation can not be overstated. As such, tracking brand reputation holistically across these new media elements is now a necessity demanded by many CMOs/SVPs. In this session, Mimrah Mahmood, Senior Director and Partner at Meltwater, will introduce practical steps towards expanding your primary data set and building a more holistic reputation tracking methodology, and share case studies from B2B and B2C companies who have taken their first steps in incorporating ‘digital’ and ‘social media’ into their Brand Reputation Index.

About the speaker:

Mimrah Mahmood is the Senior Director and Partner at Meltwater. With over 10 years of experience in Software-as-a-Service (SaaS), he helps organisations to create best-in-class frameworks for PR and Marketing reporting. As the main point person for global companies in APAC, he advises leading companies on data tracking, competitive intelligence and actionable insights.

With the complete shutdown of global travel and travel outlook still uncertain, the tourism industry all over the world has suffered the greatest impact of COVID-19. There is a wealth of lessons to be learnt from tourism players who successfully overcame these challenges and built resilience to continuously navigate an uncertain landscape. In this session, Emma Sturgiss, Global Manager of PR at Tourism Australia, will share the marketing and communications strategies deployed by Tourism Australia to generate a long-term demand for travel, amidst shrinking advertising budgets and borders remaining closed.

About the speaker: 

As Global Manager of Public Relations, Emma is responsible for the management and operation of Tourism Australia's global PR function which includes the organisation's media and broadcast hosting programs, our global press office and developing PR and communications strategies to support global marketing campaigns. She also provides strategic advice and support to Tourism Australia's regional PR teams in 15 international offices to assist them develop and roll-out their own public relations activities.

The pandemic in 2020 saw the accelerated growth of esports, and brands around the world are eyeing this new marketing opportunity as they move their marketing budgets online. In this session, Allan Phang, Head of Regional Marketing at Evos Esports, will talk through why brands should invest in eSports marketing, and how how any brand can tap into this next big opportunity.

About the speaker: 

Allan is the Regional Head of Marketing and PR at EVOS Esports, the leading esports organization in Southeast Asia. He was invited as a keynote speaker in TEDx Talks and conferences in Asia, USA, Europe, and the Middle East. EVOS Esports is the leading esports organization in Southeast Asia; and has won world championship titles; Mobile Legends: Bang Bang World Championship (M1) 2019 and Free Fire World Cup 2019. EVOS Esports has raised a total of US$16.4M investment to-date and currently manages 160 gaming influencers exclusively and partners with over 200 esports talents, with over 350 million views per month across Southeast Asia.

In 2020, we saw the greatest developments in the exciting world of eCommerce marketing. As the lines between commerce, social, and messaging continue to blur, the opportunities for brands are presenting themselves like never before. Andreanne Leclerc, Head of Social and Performance, Ogilvy Asia, will explore the latest trends in social commerce, how brands can use data to heighten relevance, and how to infuse behavioral science into your strategy and find a meaningful role for buyer to buyer interactions as part of the transaction.

About the speaker; 

Andreanne leads Ogilvy’s social media capability in Asia across 14 countries working with her community of 400 experts. Some of her top priorities include managing key clients, driving innovation and cutting-edge thought leadership. Her mission is to make social matters for clients. Helping them build relationships, generate transactions and get into the right conversations. Sometimes it means to get involved in their digital transformation journey, help them navigate change or guide them through issues and crisis. Beyond social media, she has a rounded experience from paid media to CRM and everything in-between, having worked with the biggest brands in the world

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.

In the current coronavirus pandemic, it is clear that social media has become one of the few strategic ways in which companies can communicate with the digital customer of today. While companies have invested in their social media presence for years, many have struggled to find satisfactory ROI from their efforts. The problem with how companies currently measure social media ROI is often based on a traditional digital marketing approach to measuring what is easily measured. To achieve true social media ROI, a mindset shift into the unique value that social media provides companies is necessary to capitalize on the opportunities that go unnoticed by most companies. From sourcing a never-ending supply of content to developing relationships with an unlimited number of potential brand ambassadors, the opportunities for social media ROI are plentiful once we reset both what and how we measure it.