The Forrester Study: Total Economic Impact of Meltwater for Agencies

Thursday, June 30, 2022
at 11 AM ET / 4 PM BST

It comes as no surprise that agencies face a unique set of challenges compared to that of other organizations. Technology is continuing to become more of a constant companion for agency teams in optimizing internal workflows, driving ROI and improving client work.

Meltwater commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI for PR and advertising agencies deploying marketing management and reporting solutions with Meltwater. The purpose was to provide an agency-specific framework to evaluate the potential financial impact of investing in this type of technology.

In this webinar, featured speaker Amy Harrison, Senior TEI Consultant at Forrester, will share the study findings on the potential savings, ROI, and benefits agencies can achieve with Meltwater.

Learn how Meltwater helps drive agency operational excellence and a three-year 230% ROI by:
  • Improving employee efficiency and internal workflows
  • Increasing win rates for new business pitches
  • Unlocking new revenue streams within new and existing business relationships
  • Strengthening client relations to improve retention

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Featured Speakers

Amy Harrison

Senior TEI Consultant

Amy is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, she works with technology clients to demonstrate and justify the return on investment (ROI) and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Amy has almost two decades of experience working with a variety of Forrester's largest clients both Technology providers and Fortune companies.

In Amy’s 22-year tenure at Forrester, she has worked in Sales, Consulting, Consulting Management, and most recently worked as a subject matter expert for Forrester's Analytics organization.  Prior to joining Forrester, Amy worked at Compucom and other technology resellers as an account executive. 


Marius Begaud

Growth Executive
Through Marius' 4.5-year tenure at Meltwater, he has been instrumental in the growth and success of Meltwater's client base. Before joining Meltwater's Social Division in 2021, Marius was responsible for the strategic growth of Meltwater's presence in Quebec, Canada, and also received his Bachelor's degree in Business at HEC Montreal. Over the years, he has developed a wealth of client experience working with global brands and agencies using Meltwater's PR, marketing, and communication solutions.