4 Reputation Management Realities Higher Education Brands Now Face

Wednesday, August 24, 2022
at 2 PM ET / 11 AM PT

Reputational prestige is perhaps a university's most competitive asset, often overshadowing the quality of the education itself at times. And in a world where online conversations are seemingly constant and new avenues of digital transformation are popping up left and right, effective, 360-degree reputation management is becoming more important than ever.

Join us on Wednesday, August 24th, as we discuss the top reputation management realities that higher education institutions now face with Convince & Convert’s Zontee Hou - Director of Strategy and adjunct professor in the City College of New York’s graduate communications program.

A few among many topics we’ll be covering in this upcoming webinar are:
  • How staying on top of ratings and reviews are no longer a choice but a requirement
  • Why and how higher ed institutions should be responding to online comments
  • How social listening is becoming more complex than ever before
  • The importance of showcasing your students’ stories in their own words 

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Featured Speakers

Zontee Hou

Director of Strategy
Convince & Convert

Zontee Hou has been a passionate marketing and communications advisor for nearly 20 years. She’s the founder of digital marketing agency Media Volery and head of strategy for the respected consulting firm, Convince & Convert.

Zontee was named one of LinkedIn’s 16 marketers to follow in 2021. She is also consistently named one of TopRank’s 50 most influential content marketers and 25 most influential B2B marketers. Her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award.

Her clients have included Allstate Insurance, Oracle, Cisco, and the UN Food and Agriculture Organization. Zontee has been a faculty lecturer in strategic communications at Columbia University, as well as a board member and lecturer at the City College of New York. She’s an in- demand digital marketing speaker who presents at events around the world.


Cody Konschak

Enterprise Key Account Manager
Through Cody' 5.5-year tenure at Meltwater, he has managed the growth and success of Meltwater's most strategic and valued clients across Enterprise, Higher Education and other industries. Before joining Meltwater, Cody had a proven track record of success in account management and client success in Managed IT Services, SaaS, and Human Capital Management Software and received a Bachelor of Science (B.S.) focused in Communications/Theatre from Indiana Wesleyan University.