Speaker 1
Title | Company
2025 Marketing Trends
The marketing landscape is evolving faster than ever, fueled by emerging technologies, shifting consumer expectations, and new opportunities for brands to break through the noise. So where should marketers place their biggest bets in 2025? Join Meltwater and industry leaders for an exclusive webinar exploring the strategies, innovations, and bold moves that will define marketing success this year.
What You’ll Learn:
- AI in Action: Turning Curiosity into Competitive Edge - AI is evolving faster than most teams can keep up—but those who carve out time to experiment now will lead tomorrow. We’ll break down real-world marketing use cases, scalable implementation tips, and how to upskill your teams to stay ahead of the curve.
- Rethinking “ABM”: A Fresh Take on Account-Centric Growth - The lines between sales, marketing, and customer success are blurrier than ever—and so is the term “ABM.” Learn how modern go-to-market teams are shifting from siloed campaigns to integrated, account-focused growth strategies that actually drive pipeline.
- Next-Gen B2B Content: Winning in the Age of Generative Search - It’s not just about thought leadership anymore—it’s about relevance, resonance, and reach. Discover how high-performing B2B teams are building content ecosystems that fuel SEO, sales conversations, and strategic positioning in a world reshaped by AI and Search.
- Brand is Back: Why Performance Alone Isn’t Enough - The pendulum is swinging—again. While performance marketing still matters, brand equity is proving to be a key driver of long-term growth. Learn how to balance brand and demand, and why leading marketers are doubling down on trust, storytelling, and emotional resonance.
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Kimberly Kaminski
CMO | Lakeside Software
Kimberly Kaminski has over 30 years of global technology marketing and operational leadership experience. Her passion is aligning Marketing, Sales, Product and Customer Success – “the GTM Diamond”--to accelerate business growth. Kimberly is currently CMO at Lakeside Software. Previously, she was CMO at NS1, where she helped drive the company’s acquisition by IBM. Before joining NS1, Kimberly was VP, Global Marketing at Amplitude, where she was accountable for Demand and Growth Marketing. Earlier, Kimberly was a VP in Global Marketing at ServiceNow, where she led integrated campaigns and sales development teams. Kimberly’s broad expertise spans the full spectrum of Marketing. She has a B.A. in Journalism/Advertising from Northern Illinois University. Kimberly lives in O’Fallon, IL with her husband Glen and together, they have four daughters.
