From Story to Strategy: Why the Most Impactful Brands Lead With Narrative

Wednesday, June 25th, 2025
at 10:00 AM PT / 1:00 PM ET

The Science of Storytelling

In today's crowded digital landscape, storytelling isn’t a “nice to have”—it’s the foundation of connection, trust, and growth. Join Meltwater and industry experts for an exclusive session on how to build a brand narrative that resonates across audiences, channels, and business goals. From the science of storytelling to narrative frameworks, learn how to turn your brand story into a strategic advantage.

What You’ll Learn:

  • Why Storytelling Is Non-Negotiable - Understand the science behind why stories captivate, build trust, and influence buying decisions.
  • The Anatomy of a Business-Driving Story - Learn how Trust + Visibility + Differentiation = tangible business outcomes through a 3-part narrative framework: Origin, Value, and Vision.
  • Audience Targeting Through Story - Explore how to adapt your message for customers, partners, investors, and internal teams—without losing your core narrative.
  • Storytelling Across Channels - Discover how to translate your story for social, PR, internal comms, and executive branding.
  • How to Measure Narrative ROI - Connect storytelling to real results: from brand loyalty and talent retention to media impact and sales lift.
Don’t Just Tell a Story. Drive Results With It. Reserve your spot today and learn how to turn your brand narrative into your most powerful business tool!

Fill Out The Form Below To Register

Rachel Parrish

Founder & CEO | Rae Christine Agency
Rachel Parrish is a seasoned brand strategist and storytelling expert with over 15 years of experience shaping iconic narratives for top-tier brands like the NBA, WNBA, State Farm, NBC Sports, and the NWSL. Known for her work on the "Jake from State Farm" campaign, she helps individuals and organizations turn key moments into lasting brand platforms. From crisis communications to scaling visibility and building public personas, Rachel’s approach is rooted in narrative integrity and real-world impact. After going viral herself as the "Green Dress Girl," she now empowers leaders to harness the power of story for influence, resilience, and growth.