The State of Social: Insights, Trends & Engagement with TikTok

Thursday, March 28, 2024 
at 10:00 AM - 11:00 AM PT / 1:00 PM - 2:00 PM ET

Navigating social media in 2024

Social media plays a crucial role for brands in fostering conversations and establishing meaningful connections with their audience. Join Meltwater and industry expert Neil Cameron, Head of Canadian Agency Partnerships at TikTok, as we explore the top social media trends of 2024. Gain valuable insights, practical tools, and resources to empower brands in effectively engaging their audience on TikTok. In this webinar, you'll learn:

  • The art of crafting authentic narratives within the influential landscape and thriving creator economy.
  • How to leverage TikTok to connect with your audience effectively, establishing a meaningful presence for your brand.
  • Dive into social listening, actively tuning into the pulse of your audience and responding strategically.
  • Gain exclusive insights into the most recent trends in social media, drawn from our State of Social Media 2024 report and stay ahead of the curve.
Register now to stay current on the latest social media trends and best practices in brand engagement. Sign up here to save your spot. 

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Neil Cameron

Head of Canadian Agency Partnerships | TikTok
As Head of Canadian Agency Partnerships, Neil Cameron is responsible for overseeing TikTok’s relationships with agency partners in Canada, designing marketing strategies for some of the world’s largest brands to leverage and engage with TikTok’s community of creators.

Prior to joining TikTok, Neil oversaw partnerships with some of Canada's largest holdcos at Meta Canada and previously held strategy roles at Bell Media and Rogers Communications.

Philippa Dods

Field Marketing Manager, Americas | Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Field Marketing Manager for the Americas at Meltwater, she oversees the marketing operations for the US and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership.