From Investment to Impact: Winning Strategies for Sponsorship

Wednesday, September 20, 2023
at 10:00 - 11:00 am PST / 1:00 - 2:00 pm EST

How do you measure the impact of your sponsorship efforts?

Sponsorship marketing is a powerful strategy that can be used to create meaningful audience connections, brand recognition, and drive significant outcomes, but by far the biggest challenge with sponsorship investment is tracking its impact. 

Join Meltwater and Jonathan Chang, Head of Sports, Marketing, and Communications at CBC Sports for a webinar on sponsorship best practices, strategies, and reporting.

We'll be sharing valuable insights to help you tap into the potential of sponsorships and partnerships, leverage their power to connect with your audience, and track impact metrics and ROI.

In this session you'll learn: 

  • The value of sponsorship, and how it enables brands to create meaningful connections with their audience
  • Diverse strategies for harnessing the potential of sponsorships and partnerships to elevate your brand's presence and engagement
  • How CBC approaches partnership strategy for the highly anticipated Paris 2024 Olympics programming
  • Which metrics truly matter, and how to measure the success of your sponsorship and partnership endeavors

Fill Out The Form Below To Register

Featured Speakers

Jonathan Chang

Head of Sports, Marketing and Communications at CBC Sports

Jonathan currently leads sports, marketing and communications at CBC Sports, Canada’s Olympic Network. Formerly Director for Events & Basketball Operations at NBA Canada, Jonathan was responsible for Marketing Partnerships, International Exhibition Games, Grassroots Domestic Development and Social Responsibility. He previously worked at New Balance, the Walt Disney World Company and the 1996 Summer Olympic Games in Atlanta, Georgia.

David Mannen

Vice President of Client Success & Service
David Mannen is a seasoned MarCom leader and serves as the Vice President of Client Success & Service at Meltwater. David's expertise is built upon his deep understanding of Social Media, Media Relations, and Corporate Communications, and his dedication to staying at the forefront of industry trends.