A Blueprint for Social Media Strategy Success:
Building Communities & Engagement

Wednesday, May 1st, 2024 
at 10:00 AM - 10:45 AM PT / 1:00 PM - 1:45 PM ET

Connect, Engage & Grow!

Ready to elevate your social media strategy and forge authentic connections in a crowded digital landscape?

Join Meltwater and MIT’s Director of Social Media Strategy, Jenny Li Fowler, for an insightful webinar on mastering organic community-building.

In an age where genuine connections are paramount, learn how to cut through the noise and cultivate meaningful engagement. Discover the secrets to crafting a world-class social media strategy that resonates with your audience and fosters loyalty.

You'll learn:

  • Proven techniques for developing a robust social media strategy from scratch
  • Strategies for navigating trends, handling crises, and influencing decision-makers
  • Essential metrics to gauge your success and drive continuous improvement
Don't miss out on this opportunity to unlock the keys to social media strategy success. Register now to reserve your spot!

Fill Out The Form Below To Register

Jenny Li Fowler

Director of Social Media Strategy | MIT

Jenny Li Fowler is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media, How to Build Flourishing Online Communities”. She is also the host of the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny heads the development and execution of Institute-wide social media initiatives and campaigns and provides consultation and direction for more than 260 departments, labs, and centers. She also manages MIT’s flagship social media accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.

Philippa Dods

Field Marketing Manager, Americas | Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Field Marketing Manager for the Americas at Meltwater, she oversees the marketing operations for the US and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership.