The 10 Commandments of Creating a Social-First Brand

Wednesday, December 6 2023
at 10 - 11 am PT / 1 - 2 pm ET

Leveraging Social for Business Growth

Join Meltwater and Zaria Parvez, Global Social Media Manager at Duolingo, for a webinar on how to effectively engage audiences, create compelling brand stories and use the latest trends to drive social strategy and drive business success. 

Due to Zaria's creativity, the Duolingo TikTok account has 143 viral videos (view counts of 1M or higher) and its follower count has grown organically from just 50K followers to over 8 million (and growing) today.  

In this exclusive webinar, she'll be taking us through exactly how she got there and how you, too, can build a social-first brand that drives serious growth. Although not everyone has an unhinged mascot, the lessons Duolingo has learned can apply to any brand. 

Register now for the The 10 Commandments of Creating a Social-First Brand and learn how to sustain momentum across today's diverse social media audiences. 

Fill Out The Form Below To Register

Zaria Parvez

Global Social Media Manager at Duolingo
Zaria Parvez leads social strategy, community management, and creator partnerships across all major social platforms as the global social media manager at Duolingo. As a direct result of Zaria's work on Duolingo's TikTok strategy and execution, the channel grew from 50K followers in September 2021 to 6.3M followers today and was recently recognized as one of AdAge’s Top 5 Brand TikTok accounts.

The Duolingo TikTok has 143 viral videos (view counts of 1M or higher) due to Zaria’s creativity. What started as a test-and-learn initiative has become Duolingo's most successful social buzz and word of mouth initiative to date – all because of Zaria's insights, instincts, and expertise. More broadly, Zaria is a role model for a new, diverse class of Gen Z social media talent and has proven what's possible when given creative freedom and trust in the work she does. Since her time at Duolingo, Zaria has been named AdAge Social Marketer of the Year 2021, Adweek Creative 100 and Forbes 30 under 30.
Philippa Dods - Square Headshot.jpg

Philippa Dods

Marketing Manager, Americas at Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Field Marketing Manager for the Americas at Meltwater, she oversees the marketing operations for the US, Canada and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.

Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership.