Merging PR & Social Media

Wednesday, October 18
9:00 - 10:00 am PST / 12:00 - 1:00 pm ET

Breaking Down Silos

In many businesses, PR and social media still exist in silos. 

But today, merging these two critical components of communication is imperative for success. By integrating social media and PR strategies, businesses can effectively streamline their messaging, maximize their reach, and create a cohesive brand presence across various platforms, ultimately driving engagement and fostering stronger relationships with their target audience.

In this webinar, Director of Social Media + Influence at IBM, Kirsten Berg, will explain how the global tech giant approached the problem. Her presentation will cover:

  • Why aligned PR and social strategies are essential for brands
  • How the move enhanced IBM’s communications activity
  • The increasing convergence between influencers, analysts, and journalists
  • Tips for aligning PR and social in your own organization
Hear first-hand how marketing leaders at one of the world’s biggest tech brands made PR and social work better together, as well as what they learned from the process - register now. 

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Featured Speakers

Kirsten Berg

Director of Social Media & Influence at IBM
Kirsten is the Director of Social Media and Influence and oversees the global social media strategy across marketing and communications at IBM.

She has 15 years of experience in earned media, internal communications, experiential and events, editorial, and employment brand. She has worked in-house for consumer brands including Target, Gap, Banana Republic, Old Navy, and Athleta, and spent a few years at a boutique marketing agency supporting the 3M account.

Philippa Dods

Marketing Manager, Americas at Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Field Marketing Manager for the Americas at Meltwater, she oversees the marketing operations for the US, Canada and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. With 27,000 global customers, 50 offices across six continents and 2 300 employees, Meltwater is the industry partner of choice for global brands making an impact.

Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership.
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