Mastering Social Listening to Future-Proof Your Brand

Friday, June 21st, 2024 
at 9:00 AM PT / 12:00 PM ET

People are talking. Is your brand part of the conversation?

Ready to take your social listening skills to the next level and secure your brand's future?

Join Meltwater and VP of Corporate Affairs, Kristen Campos, and Sr. VP and Chief of Corporate Affairs, Jessica C. Adelman at Mars, for an insightful webinar on mastering social listening.

In a world where billions of conversations are happening online, some of these could unlock powerful insights for your business. But you can't find them if you aren't actively listening.

In this webinar, you'll learn:
  • How iconic, household name brands underwent a brand transformation and how you can, too
  • Real-life examples from Mars including Ben’s Original™ and M&M’S®
  • The various marketing strategies and channels employed by the Mars Marketing & Comms teams
  • Success metrics that the Mars teams measured to prove their impact
  • How to leverage social listening and analytics to future-proof your brand
  • Predictions for future brand strategies and trends that we can learn from
Don't miss out on this opportunity to unlock the keys to social listening success. Register now to reserve your spot!

Fill Out The Form Below To Register

Kristen Campos

VP, Corporate Affairs | Mars 

Kristen is a member of the business’ management team and is responsible for PR, public affairs, internal communications, consumer care, and crisis management with a core focus on driving Mars Food & Nutrition's reputation through its purpose: Better Food Today. A Better World Tomorrow. Among Kristen’s notable career achievements is the rebrand of Uncle Ben™’s to Ben's Original™. Kristen started at Mars more than 11 years ago and has held corporate affairs leadership roles across Wrigley and Mars Wrigley. Prior to Mars, Kristen spent 15 years in corporate communications across agency, consumer, B2B, and manufacturing companies, including United Airlines, Beam Suntory, Navistar, and Edelman.

Jessica C. Adelman

Sr. VP & Chief Corporate Affairs | Mars

Jessica leads cross-segment reputation efforts for Mars, Incorporated in North America. She's responsible for executive communications to media relations to brand communications and crisis management. Jessica has led award-winning moments for Mars, including global PR for the M&M®'s brand purpose refresh and the 25 Billion Impression, 7K earned media placements 2023 Super Bowl campaign. Before Mars, she was at Kroger for five years as Chief Corporate Affairs Officer and served as President of both Kroger foundations. She is recognized as a top leader in corporate communications and has been featured in several prestigious lists, such as "Top Women in PR" and "Top Women in Grocery."