2025 Playbook: Key Influencer Marketing Trends For Success

Thursday, January 23rd, 2025
at 10:00 AM PT / 1:00 PM ET

You're invited!

Is your brand ready to embrace the future of influencer marketing? With the rapid shifts in digital trends, stay ahead of emerging trends and strategies that are reshaping the influencer landscape.

In this exclusive webinar, Meltwater teams up with Ogilvy’s Head of Influence, North America - Ansley Williams to deliver expert insights on how to navigate the evolving influencer landscape. Drawing from her experience with global brands like Citizens and H&R Block, this session will spotlight key findings from Ogilvy’s Influencer Marketing Trends report, empowering your brand to lead in 2025 and beyond.

What You’ll Learn:

The Evolution of Influence: Explore how the definition of influence is shifting and what it means for your brand.

The Rise of Relatability: Learn why transparency and real connection are key drivers of influencer success.

The Move Toward Long-Term Partnerships: Understand how sustained collaborations are replacing one-off campaigns for greater impact.

The Metrics That Matter: Dive into the KPIs that truly reflect success in today’s influencer-driven campaigns.

Don’t miss the opportunity to update your playbook with the latest strategies for influencer marketing success. Register now!

Fill Out The Form Below To Register

Ansley Williams

Head of Influence, North America | Ogilvy
Ansley Williams started working with influencers when they were called "bloggers." She’s spent a decade honing skills including creative copywriting and social media strategy for a breadth of knowledge that feeds into truly integrated influencer work. As a passionate intrapreneur, she grows the influencer business with a perfect marriage of creative and strategy. She joined Ogilvy three years ago and heads up the North America division, with team members across 5 different offices. During her time at Ogilvy, she’s grown the team by 900% and increased revenue two-fold. Her team of experts run the gamut in expertise, with clients from B2B and technology to retail / clothing, consumer packaged goods, and other globally known brands including Citizens, H&R Block, and many, many more. Before joining Ogilvy, Ansley built a large influencer team and worked on a range of campaigns from celebrity work in commercials to social-first work for a variety of clients including Toyota, SunTrust, and more. She’s worked on tailgating events for college football and is a passionate fan of fitness, health, and athleisure.

Antonia Amico

Head of Creator Strategy | Meltwater
Antonia, our webinar host, is the Head of Creator Strategy for Meltwater's Influencer Marketing tool, Klear. During her time here she's worked as a trusted advisor for our Klear Global Enterprise brand and agency clients. As a Senior Client Success Executive she helped optimize their experience with Klear and offer strategic guidance, industry insights, and best practices. In January 2024, she transitioned to her current role and now oversees and builds our new specialized Creator Program. By expanding and nurturing our creator community, she is generating richer insights of authenticated creators which helps improve discovery, vetting & reporting for our Klear clients.