The Future of PR: Balancing Human Expertise & AI Innovation

Wednesday, February 28th, 2024 
at 10:00 AM - 11:00 AM PT / 1:00 PM - 2:00 PM ET

The Power of Human Approach and AI in PR 

In a world where many see the future of PR exclusively driven by AI, we're here to challenge that perspective. Join Meltwater and thought industry leader, Nicolette Adessa, Public Relations Lead at Ernst & Young Canada, as we highlight a simple truth: human intuition is still at the core of PR. Join us as we explore the dynamic interplay between AI and human touch, demonstrating how both are crucial for success in the ever-changing landscape of public relations. In this webinar, we'll discuss:

  • Analyzing Media Trends: Explore strategies for navigating today's media landscape, addressing challenges like eroding trust and business pressures, while emphasizing the importance of a human approach to AI in PR.
  • Master the Art of Pitching: Learn techniques to tailor pitches for diverse publications and identify suitable journalists for your story.
  • Crafting Compelling Pitches: Emphasize the role of a human-centric approach in leveraging AI for successful PR initiatives.
Register now to stay current on the latest trends and best practices in media pitching. Sign up here to save your spot. 

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Nicolette Addesa

PR Lead | Ernst & Young Canada 
Nicolette is a passionate storyteller and media relations expert who leads external communications for EY Canada’s Advanced Manufacturing & Mobility, Energy, Government Public Sector, Life Sciences, Mining & Metals, EY Private, Assurance, Tax and Corporate Responsibility/ESG/Sustainability files. In this role, she focuses on building, supporting, and protecting the firm’s reputation through expert counsel and impactful strategies for engagement across all external media.

With over a decade of experience in PR, Communications and Media Relations, Nicolette has had the privilege of speaking on various platforms, including the prestigious TEDx stage, where she addressed the critical issue of fake news.

With a firm commitment to driving positive change in the realm of media literacy, she has been actively engaged in giving talks at schools across Ontario, Canada focusing on educating the next generation about fake news and media literacy. Her mission is to empower young minds to develop a healthy news consumption diet and foster a deep understanding of our ever-evolving news ecosystem.

Nicolette is passionate about equipping the next generation of leaders with tools to succeed. She's a former mentor for Fora, formerly Girls20, where she coached young leaders aged 18-25 to develop their skills in leadership, communications, and personal branding.

Philippa Dods

Field Marketing Manager, Americas | Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Field Marketing Manager for the Americas at Meltwater, she oversees the marketing operations for the US and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.

Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership.