Bridging The Gap Between Student Expectations & Higher Education Marketing

Wednesday, September 25th, 2024
at 10:00 AM - 11:00 AM PT / 1:00 PM ET - 2:00 PM ET

You're Invited!

Are your higher education marketing strategies truly resonating with Gen-Z? In the ever-evolving landscape of higher education marketing, understanding Gen-Z student preferences is essential for developing strategies that truly engage and boost enrollment.

By identifying these differences, marketing leaders in higher education can gain valuable insights to refine their approaches and forge stronger connections with their prospective students. The 2024 Higher Education Marketing Report, conducted by Convince & Convert, reveals eye-opening insights that could transform your approach. 

Join Meltwater, in collaboration with Convince & Convert, for an exclusive webinar as we dive into the four critical gaps between student expectations and current marketing efforts:

  • The Power of YouTube: Discover why YouTube stands out as a "most trusted" channel among students and how to leverage it for maximum engagement.
  • Revitalizing Email Marketing: Contrary to popular belief, email remains a potent tool—even for Gen-Z! 
  • Embracing User-Generated Content: Understand the growing demand for authentic content from peer sets and how it can influence enrollment decisions.
  • Filling the Information Void: Identify and address the existing gaps in content related to financial aid, housing, career opportunities, and study abroad programs.

Don’t miss this opportunity to align your tactics with the true expectations of Gen-Z students - register now! 

*Please note that by registering here, your information will be shared with our partners at Convince & Convert.

Register Now

Jason Keath

Strategist | Convince and Convert
Jason Keath is a leading expert in digital media and creative strategy, a strategist at Convince & Convert, and the co-founder of Social Fresh, a premier conference and consultancy for brand marketers since 2008. He is known for his keynote speeches on creativity, marketing, and media, offering practical insights for enhancing the modern brand. He’s spoken at major events like SXSW, Inbound, and Mobile World Congress and has been featured in the NY Times and on MSNBC. His work influences Fortune 500 companies, driving forward the convergence of media and creativity.

Lauren Hillery

VP of Strategy | LaneTerralever
Lauren is a seasoned creative strategist at Convince & Convert’s sister agency, LT. With over a decade of experience in brand strategy and insight-driven go-to-market planning, Lauren’s passion lies in uncovering actionable insights that propel brands toward success. Throughout her career, Lauren has worked with some of the most recognizable brands, including PetSmart, Massage Envy, the Stratosphere, and Toyota. Her expertise also extends to research initiatives in education, where she has supported organizations such as K12 Education, Rio Salado College, and Southern California University of Health Sciences.