"Best In Class" Digital Listening for Your Institution
Communications professionals in the higher education sector have an array of unique challenges.
With intense competition among universities and colleges, various crises affecting our schools, and billions of social media conversations between students to stay on top of, social listening for higher education is paramount to keeping your institution at the forefront of conversation in a positive light.
Join Meltwater and James Wakefield, Founding Partner at Legend Labs and Adjunct Professor at the University of Texas at Austin, for an online webinar where we discuss:
- How to be proactive, rather than reactive, with social listening
- Best practices based on real-life examples
- Reporting for issues escalation, cross-campus reporting, peer benchmarking, and more
- Reputation management for higher education
- Trends in monitoring and what universities should be doing about them
Save your spot by registering here. See you there!
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Founding Partner at Legend Labs
James is a founding partner at Legend Labs, a brand and communications consulting firm, based in Austin and New York City. He leads digital listening and analytics projects for higher education institutions, athletics departments, conferences and academic associations. James helps clients use digital technologies to shape communications and marketing strategies in brand building, reputation management and crisis response. In addition to his work at Legend Labs, James teaches Digital Listening and Analytics as an adjunct professor at the University of Texas at Austin.
Marketing Manager, Americas at Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporates. Based in New York City, she is currently the Americas Marketing Manager at Meltwater, overseeing the field marketing operations for the US, Canada and LATAM. Aside from her day-to-day of creating and executing on marketing strategies across the continent, she is also the Co-Founder of Meltwater Women In Tech, an initiative created to build a mutual learning exchange, resulting in progressive female leadership on a global basis.
Sr Enterprise Executive, Client Success at Meltwater
Bryan Pfeiffer has spent the last 11+ years working with and advising PR, marketing, and communications professionals in nearly every sector and industry. With an expertise in public relations measurement and strategy, Bryan and his team are currently helping the world's leading agencies plan, launch, analyze, and report on globally-recognized campaigns using Meltwater's software and services. As a resident of Denver, Colorado, Bryan also spends a lot of his free time exploring the mountains on his bike and trying out new restaurants.
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