Guesswork Doesn’t Work: Measuring the Metrics that Matter

Wednesday, July 17th, 2024 
at 10:00 AM - 11:00 AM PT / 1:00 PM - 2:00 PM ET

Go Beyond Impressions for PR Measurement and Results

Join Meltwater and industry expert Carolyn Pilkington Sklar, VP of Brand Communications and Corporate Brand at Danone North America, for a webinar on going beyond just impressions and measuring the metrics that really matter. We will share real-world campaign examples on driving changes consumers want and moving past mere novelty to deliver real value.

You’ll learn how to:

  • Drive consumer engagement/adoption through marketing strategies without appearing self-serving
  • Recognize consumer shifts and what they are looking for in companies
  • Unlock new ways customers view your products and become top category leaders
  • Blend PR, marketing, and communications efforts for better storytelling to your customers

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Danone Speaker headshot

Carolyn Pilkington Sklar

VP of Brand Communications and Corporate Brand | Danone North America
Carolyn leads brand and corporate communications at Danone North America, one of the world’s largest certified B Corps. With over 20 years of experience working with major CPGs, Carolyn is passionate about building brand equity, fostering talkability, and creating purposeful impact for competitive product portfolios.

Throughout her career, Carolyn has achieved business success through culture-led initiatives, strategic partnerships, and compelling storytelling with her ultimate goal being to earn media coverage and engage in social conversations while maintaining brand health, executive thought leadership, and consumer credibility.

Philippa Dods

Senior Marketing Manager, Americas | Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporations. Currently the Senior Field Marketing Manager for the Americas region at Meltwater, she oversees the marketing operations for the US, Canada and LATAM. Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. Philippa is also the co-founder of Women In Tech, an internal initiative at Meltwater to drive progressive female leadership on a global scale.