The New Rules for Crisis Comms
The question isn’t if the world is changing, it’s if your business leadership has the strategy to understand it, adapt to it and emerge successful.
But what are the skills required today to lead through constant changes, challenges, and crises that emerge—and what are the aspects of our society that get in our way of that success?
Join Meltwater and Melissa Agnes, world-renown crisis management expert, for an online webinar that will explore the new rules of crisis management and share the pillars required to ensure leader-readiness to succeed no matter what.
This presentation will cover:
- What gets in the way of crisis ready (crisis comms and crisis leadership) success;
- How to overcome these hindrances and successfully lead through any change, challenge, or crisis; and
- Once you've overcome them, how do you enable them to work FOR you to create newfound opportunities in the face of an otherwise seeming impossible challenge?
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Featured Speakers
Melissa Agnes
Founder & CEO at Crisis Ready Institute
Recognized globally as an expert, thought leader and visionary in the field of crisis management, Melissa Agnes is the Founder and CEO at Crisis Ready Institute, a public benefit corporate dedicated to creating a crisis ready, crisis-resilient world. Her book, Crisis Ready: Building an Invincible Brand in an Uncertain World, is taught in dozens of universities around the world, including at Harvard University; and is ranked amongst the leading crisis management books of all time.
Philippa Dods
Marketing Manager, Americas at Meltwater
Philippa Dods is a global marketing leader with experience across both developing and developed markets, working with both startups and corporates. Based in New York City, she is currently the Americas Marketing Manager at Meltwater, overseeing the field marketing operations for the US, Canada and LATAM. Aside from her day-to-day of creating and executing on marketing strategies across the continent, she is also the Co-Founder of Meltwater Women In Tech, an initiative created to build a mutual learning exchange, resulting in progressive female leadership on a global basis.
Alice Hogg
Senior Enterprise Executive at Meltwater
Alice Hogg is a skilled professional with over 10 years experience in the PR, Media & Marketing industry. Originally from the UK, her career has spanned Europe, Asia and now North America, where she calls New York home. Prior to joining Meltwater 7 years ago she amassed experience agency-side working with global clients across the FMCG, education & financial sectors. Currently part of Meltwater’s Strategic Accounts team, she helps clients realize their strategic measurement goals tackling the question of how to prove PR & social value across organisations.
