Marketing Trends to Watch in 2026

Wednesday, January 28th, 2026
at 10:00 AM PT / 1:00 PM ET

Build a winning strategy for 2026 - powered by informed insights

As you plan for 2026, the marketing and communications landscape is changing faster than ever. Discovery is shifting to AI and social platforms, trust is being shaped in real time, and brands have more opportunities than ever to connect with audiences across an increasingly diverse media environment. The teams that succeed will be the ones who know how to turn insight into action. From AI-powered search and LLM reputation management to social SEO, creator performance, video dominance, and community-driven decision-making, this webinar breaks down the most important 2026 marketing trends and what they mean for how brands get discovered, earn trust, and scale relevance.

You’ll learn how to:

  • Navigate AI-driven discovery, social search, and changing audience behaviors
  • Protect brand trust while responding to misinformation and evolving expectations
  • Apply the most important 2026 trends to your marketing, PR, and communications strategy

Register now to explore the trends shaping 2026 and walk away with practical guidance you can apply immediately to your strategy.

Fill Out The Form Below To Register

Shana Vogan

Senior Field Marketing Manager | Meltwater
Shana, who has been with Meltwater for 9 years, is a marketing leader passionate about driving customer success through strategic, omnichannel programs. With a background spanning marketing and sales, she specializes in SaaS customer marketing—building strong client relationships that fuel growth and retention. She began her career in the fast-paced agency world and later developed a global inbound BDR program for Meltwater, aligning marketing and sales to generate high-quality leads at scale. Shana believes marketing is sales at scale, and that strong alignment is the foundation for customer-focused strategies that resonate and build lasting relationships.