AI, Social Listening, and the Future of Brand Discovery

Thursday, September  25th, 2025
at 10:00 AM PST / 1:00 PM EST

Bringing AI Visibility Into Focus with Social Listening

In today’s AI-driven digital landscape, visibility isn’t just about search engines anymore—it’s about how large language models (LLMs) like ChatGPT and Google’s AI Overviews surface your brand. In this session, we’ll show you how Red Door Interactive pairs AI Visibility reporting with social listening to give brands a complete picture of their presence in AI-driven environments. You’ll learn how visibility is measured, where the blind spots are, and how layering earned insights from Meltwater listening fills in the “why” behind brand mentions in AI models.

What You’ll Learn:

  • Why AI Visibility Matters – Discover why brand visibility in LLMs is now a critical dimension of digital discovery.
  • How AI Visibility Reporting Works – See what this new reporting surfaces and how it highlights your presence.
  • Where the Gaps Are – Understand blind spots, especially the overemphasis on owned media.
  • The Role of Social Listening – Learn how earned conversations influence AI models and uncover the “why” behind brand mentions.
  • Case Study in Action – Explore how combining visibility data with listening insights turns numbers into strategic, actionable outcomes.

Don’t just appear in AI results—shape how AI represents you. Reserve your spot today and learn how to take control of your brand’s influence in the age of AI discovery.

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Meghan Pontius

Manager, Social & Content | Red Door Interactive
Meghan Pontius has helped brands in sporting goods, higher education, healthcare, and homebuilding build communities—do more than just fill feeds—through owned and organic channels, including social, blog, and email. As Manager, Social & Content at Red Door Interactive, Meghan and her team develop content strategies to create an authentic, organic presence that inspires customer advocacy. She thrives at the intersection of storytelling and execution, partnering with cross-functional teams to create content ecosystems that stand out in competitive spaces. Outside of work, she’s an avid traveler and swimmer, a dog mom to three (two gentle giants), and a dedicated seeker of great food in new places.

Angie Stuart

Manager, SEO | Red Door Interactive
Angie Stuart leads enterprise SEO programs across e-commerce, financial services, healthcare, and more—pairing creativity with data to lift organic search and marketplace performance. Angie’s expertise spans technical SEO, on- and off-page content strategy, and local SEO, including location landing pages and Google Business Profile management. As Manager, SEO at Red Door Interactive, Angie and her team are known for turning complex site challenges into clear roadmaps that build brand visibility and measurable growth. When she’s not optimizing, she’s outdoors—traveling, hiking, running, biking or doing Pilates.