Lorem ipsum dolor sit amet

​​While carrying the “ethos” of a Strategic Innovation Consultant to many enterprises, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. That ultimately led to the Founding of Transient Identiti, a strategic innovation shop. Within the digital spectrum, his thought leadership lends strategic insight as to how overall Brand Strategy, Brand Perceptions, Consumer Expectations, and Purchase Behaviors continue to evolve as technology advances. His Digital experience involves brand marketing for Lexus, McDonalds, NYPD, Medline, Spalding, LA Sparks, GSN, HBO, US Coast Guard, Harrah’s Casino, Toyota, Johnson Publishing, Hyatt, United Way, Merck, Novartis, Pfizer, Strayer, P&G Beauty, Colomer USA, Ford, Burger King, US Marines, HSBC Bank, Colgate and several start-up enterprises.

Lance has been part of the marketing team at Meltwater since 2015, first working with the Social Media division and more recently joining the Consumer Insights organization as Head of Content Marketing.

His career began in journalism, covering video games then, later, consumer and business technology for 13 years. He then became an agency-side PR and social media consultant, working at several leading agencies for global brand clients like IBM, Sony Electronics, Oracle, AMD, Fujitsu, American Express, Vodafone and more, before eventually joining Meltwater.