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Micro-communities have grown exponentially over that past few years, seeing a significant jump in engagement during 2020 when the world shut down due to Covid-19. These niche interest groups represent your audience on a much deeper level - going beyond the simple demographic breakdown of yesteryear. Understanding what they care about, and their interests and characteristics that make them unique is critical.
So what exactly are “micro-communities” and why is understanding them one of the most important assets for marketers today?
During this webinar we’ll dive into everything you need to know about integrating micro-communities into your marketing strategy. You’ll learn:
- What is a micro-community and why are they so valuable to your marketing?
- Where and when to build micro-communities
- How to connect to them as a brand for maximum engagement and leads
- Tips to build and expand your own micro-community
Fill Out The Form Below To Register
Featured Speakers
Michael Brito
EVP, Digital & Analytics , Zeno Group
Michael Brito is a digital strategist, published author, TEDx speaker, and adjunct professor over 20+ years of experience helping organizations use data to break through the clutter and reach their audience with game-changing content marketing programs. He leads digital analytics at Zeno Group, an integrated communications agency. Check out his blog to see his thoughts and ideas on audience intelligence.
Featured Resources
How to Foster an Engaged Community on Social Media
Whether it’s in your local community or an online social community coming together, building and strengthening connections with others has become a crucial part of driving business success today.
10 Marketing Trends to Watch in 2021
From a greater focus on digital advertising, online events and eCommerce, the pivots that marketing teams have had to make this year to accommodate shifting consumer behavior serve as signals for how marketing will continue evolving into the new year.